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Video Ads for DTC Supplement Brand (UGC / VSL / Mashup)

  • Posted:
  • Proposals: 13
  • Remote
  • #4497661
  • Open for Proposals
Muhammad H.Festus A.Micheal B.Hannah F.Aishat O. + 8 others have already sent a proposal.
  • 3

Description

Experience Level: Intermediate
We are looking for a talented video ads creator/editor to produce 10 high-converting ad creatives for a Direct-To-Consumer supplement brand.

Project Scope:
Create 10 video ads for Facebook & Instagram

Formats required:
UGC-style ads
VSL (Video Sales Letter)
Mashup creatives
Video duration:
Mostly 15s to 60s
Vertical format (9:16)
English language content

What We Expect:
Strong understanding of Meta ads performance
Ability to create engaging hooks within first 3 seconds
Fast-paced editing optimized for conversions
Captions/subtitles
Sound design & transitions
Experience with supplement, wellness, beauty or DTC brands is a big plus
Deliverables
10 finalized ad videos
Editable source files preferred
Variations/hooks are a plus

To Apply Please send:

Your portfolio / previous ad creatives
Examples of UGC, VSL or Mashup ads you created
Your rates
Estimated turnaround time

Applications without portfolio/examples will not be considered.

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Clarification Board Ask a Question

  • Adeola A.

    few clarification questions:

    1. Do you already have raw footage/content available, or will some creatives need stock footage or sourced clips?
    2. Who is your primary target audience (age range, gender, interests, pain points)?
    3. Are there specific supplement benefits or product angles you want the ads to focus on?
    4. Do you already have winning ads/examples you would like the new creatives to follow?
    5. Will scripts/hooks be provided, or should I handle scriptwriting and hook creation as well?
    6. What is your preferred turnaround time for all 10 creatives?
    7. Are there any Meta compliance guidelines or phrases you want avoided?
    I’d be excited to help create ad creatives that are not only visually engaging but also strategically designed to improve conversions and overall campaign performance.

    Thomas D.3 hours ago

    1. We currently don’t have raw footage available, so the creatives will need to be built using AI-generated visuals, stock footage, and sourced clips.

    2. Our primary audience is women aged 25–55 in the USA who struggle with iron deficiency and experience digestive issues, constipation, or stomach discomfort from traditional iron supplements.

    3. The main angle should focus on the difference between traditional iron pills and our lactoferrin-based iron supplement. We want to visually demonstrate how traditional iron supplements can negatively affect the gut and digestion, while our formula is designed to be gentler, support better digestion, and improve overall comfort.

    4. We’re currently at the beginning stage, so we don’t yet have existing winning creatives or footage to follow.

    5. We will provide basic script ideas, key pain points, and creative direction, but we expect the video editor/creator to improve the hooks, optimize the messaging, and bring creative input to make the ads more engaging and conversion-focused.

    6. Our preferred turnaround time for all 10 creatives is approximately 2–3 days.

    7. We don’t currently have specific Meta compliance guidelines or restricted phrases, but the creatives should still follow standard Meta advertising best practices for supplements.

    We’re looking for creatives that feel modern, highly engaging, and performance-oriented, with strong hooks in the first few seconds and a clear emotional connection to the audience’s pain points.