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Experience Level: Expert
Please find brief for an online dating website landing page.

Key Clients/Users

* Young 18-35 Men / Women
* Young couples
* City dwellers
* Singles
Synopsis / site overview
Our website is a fun and lighthearted dating site for busy professionals that connects thousands of singles across the Uk, bringing together those with a preference for no strings attached, just for fun casual dating.

Business Objective
* Increase signup rates
* Generate sales

Project Objective
Create a user centric landing page that will increase signup conversions.

Brand Principles/Values

* Stylish
* Eclectic
* Modern
* Classic

Competition / Peer organisations
There are a several list of organisations that have a similar /desirable relationship model or values as well as catering to the same target audience or provide similar products or services

Brand /Website Requirements

Creative Design

We are approaching the market in a different and innovative way, and this needs to be reflected in usability of the site.

The landing pages needs to be
* Simple to use
* Easy to navigate
* User friendly
* Have clear calls to action

The site back office is managed by a third party provider, therefore all the design / coding will be on the front end splash page, which will make the job easier. All code in terms of the sites functionality can and will be provided on request.

Measures of success
The main desirable outcomes of the website / brand will be the following:

* Public awareness
* Increased Website accesses (traffic)

Timeframe / Next Steps

Launch date mid July.

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