Rework of existing e-commerce site layout to improve UX and CRO

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  • Proposals: 4
  • Remote
  • #343510
  • Awarded
Atulesh K.
Crocus I.Robert E.Mihnea T. have already sent a proposal.
  • 1


Experience Level: Intermediate
Estimated project duration: 3 - 4 weeks
Kind of design: Custom website
Ideas for the visual style: see the notes below
Website url:
Website information: Selling envelopes online
Extra notes: I’m looking for someone to help me improve the layout of the core pages and navigation of our existing ecommerce website so as to enhance the overall UX and CRO without upsetting any of our thousands of existing customers who are already familiar with the somewhat dated, yet effective, layout. The new layouts should be responsive and adaptive to most popular devices.

We already take many orders a day and cannot afford to risk losing existing customers but are confident that we could significantly improve our sales through a better user experience and more logical layout.

I therefore need someone who can demonstrate a greater practical understanding of electronic sales and marketing rather than graphic design or artistic creativity.

I want someone who can suggest ideas based upon their own experience but also take into account both the existing design and comments and suggestions from SEO, CRO and marketing experts and users, until we reach the ideal compromise.

My initial focus will be on the templates for the Home Page, Section/Category Page and Products Page but later I will want to move on to other areas such as the Shopping Cart, Checkout and Article-type sections.

I would also ideally like to find someone who could help us to improve our navigational menu structure and layout to be more intuitive and logical, so as to make it easier for the visitor to find what they’re looking for.

Ideally you would also have a good knowledge of coding, with a view to possibly implementing the layout changes directly into a test version of our site, so as to see the changes in a working environment.

I will expect you to supply mock-ups and visualisations of each of the suggested layouts, unless you prefer to code directly into our test system, and be ready to change these following feedback from our advisers and staff. I expect there will be several revisions needed until everyone is happy but nevertheless hope to complete the initial phase in a matter of days rather than weeks, with work ongoing after that on other pages.

If we are pleased with your work we have several other existing websites that you may be able to help us with, as well as plans for new ones in the future.

As a matter of interest these are the mock-ups proposed by our SEO guys and I am not averse to them - I just feel they are a bit too heavy on the hard-sell / trust message and generally need to be adapted to include other things currently on our site.

But I thought this might give you an idea of where I'm coming from.

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