Company Branding/Name and digital product package (inc: business cards, logo etc)

  • Posted:
  • Proposals: 18
  • Remote
  • #2019064
  • Expired
David W.Sohil O.Martin B.Jim A.Jodie M. + 13 others have already sent a proposal.
  • 11

Description

Experience Level: Expert
We are a senior level company that are looking to launch a new brand under our umbrella.

We currently target the insurance / wider Financial services market through two of our existing brands. One focuses on non technical / core operational roles (risk / compliance / audit / actuarial / business change etc.) whereas the other focuses on IT / technical roles (business intelligence / data / application development & support etc).

We’re now looking to pull out the two separate teams from each of their respective parent brands, and merge them together to create a single unified offering to go to market with whereby we’ll be able to offer insurance / FS clients support across the full suite of roles under a single banner. Whilst the brand will initially focus almost exclusively within the insurance space, we’re keen to ensure the brand identity doesn’t limit our ability to target the wider FS space in time (banking / consumer lending / wealth management etc.).

As such, we’re looking for a marketing partner to help us formulate our entire strategy and approach. This will include:

Coming up with a name for the new brand
Designing a logo
Helping to produce website copy
Associated business cards and stationery
Brand Guidelines

Current client base

Lloyd’s of London insurers and brokers
London market insurers (non Lloyd’s)
Reinsurers
General Insurers (personal lines (pet / home / car / travel insurers etc.))
Life insurers
Brokers
Insurance software and systems vendors
Consultancies supplying services to insurance clients

Other clients (<10%) also include wealth managers, building societies, challenger banks. We don’t typically work with the large retail banks (Lloyds / Barclays / HSBC etc).

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Clarification Board Ask a Question

  • Rebecca W.

    Are you still considering proposals?

  • Anum K.

    Have you selected anyone for this job? yet ?