College assignment/project in typography, corporate identity

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Description

Experience Level: Intermediate
This is a college assignment which I don't have time to finish.

Need to design a new corporate identity/logo and a A4 advert of the company "see attachment" ( already done that, not need to do)

Task 1:
Research, analyse and evaluate 3 existing company corporate identities(including your own company logo) looking at their logotype, how logotype is used on label, advertising, the colours used, language, words used and most important how the typography has been applied. Demonstrate a final evaluation of aprox 500 words based upon your earlier analysis.

Task2:

Produce a creative mind map ( based on your research task 1) for company "see attachments" covering the company name, colours, shapes used, graphic used, atraplines and most important the typography.

Task 3:
Evaluate how effectively your own designed logo ( will send my designed logo) and advert ( have the advert done as well, will send it to you) work when compared to those you have research.
When writing your evaluation is both analytical and critical of your own designs. Show a through understanding of the design process and impact of print constraints using appropriate terminology through your evaluation. The word count is 1000.

Task 4:
Create a bibliography in Harvard System Referencing.

Have an example of the assignment passed with distinction(is for a different company , this is a video ,tell me how I can send it to you) - that will give you an idea how it have to be.

You can write in word, will take after in indesign.

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