We need to develop a brand identity for a new home design app
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- Proposals: 12
- Remote
- #2032467
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#Top, #Trusted, #Professional, Website and Mobile Application Development Team
Bangalore
169617022347961900897395809275456223621122530991611859221262816266958915581055002
Description
Experience Level: Intermediate
Background:
Brand Identity: Our brand identity guide specifies the choices we make to ensure clear communication to customers.
Brand Purpose/ Brand promise: It is an online platform where customers furnish their space without the hassle of physically visiting stores or designers. Customers input some data and receive curated spaces to fit their style and budget. (This includes furniture layouts, 3D models of furniture and accessories that meet their style choices within their own space.)
It represents a better furnishing experience, as we make the process of curating your space accessible through technology and a human touch.
Brand Character
The brand is modern, friendly, joyful, vibrant and collaborative.
What do customers expect from it?
- A large selection of choices from brands that they know and relate to curated in a way that fits their style
- A seamless and pleasant experience where information is transparent and easily accessible
- Good quality renders for an affordable price
LOGO DEVELOPMENT & TYPOGRAPHY IDENTIFICATION:
The task is to design the logo and define typography that will be used in our communication
LOGO TYPE
How will we capture our brand identity and promise in the design of the Logo? The logo needs to capture the brand identity hinting to what we promise to deliver and inviting our potential customers to explore the possibilities with us.
LOGO COLORS
What will be the primary tones and what will be the secondary tones?
The colors give us our personality and define the mood of the brand. Our colors should be inviting, vibrant, fresh, and elegant.
TYPOGRAPHY
What will be the typography that we will use in our communication to bring a consistent messaging and brand? The typography should be friendly, open source and optimized for the web font family (optimized for mobile, print and have excellent legibility). There may be up to 3 typefaces being used (E.g. one used for headings, one used for larger bodies of text, one used for captions or text that has secondary priority)
ICONS & ILLUSTRATIONS
After we have completed logo development and typography definition, the next step will be to define the icons and illustrations which go into our branding design communicating our ideas in an visual and easy to understand manner.
Brand Identity: Our brand identity guide specifies the choices we make to ensure clear communication to customers.
Brand Purpose/ Brand promise: It is an online platform where customers furnish their space without the hassle of physically visiting stores or designers. Customers input some data and receive curated spaces to fit their style and budget. (This includes furniture layouts, 3D models of furniture and accessories that meet their style choices within their own space.)
It represents a better furnishing experience, as we make the process of curating your space accessible through technology and a human touch.
Brand Character
The brand is modern, friendly, joyful, vibrant and collaborative.
What do customers expect from it?
- A large selection of choices from brands that they know and relate to curated in a way that fits their style
- A seamless and pleasant experience where information is transparent and easily accessible
- Good quality renders for an affordable price
LOGO DEVELOPMENT & TYPOGRAPHY IDENTIFICATION:
The task is to design the logo and define typography that will be used in our communication
LOGO TYPE
How will we capture our brand identity and promise in the design of the Logo? The logo needs to capture the brand identity hinting to what we promise to deliver and inviting our potential customers to explore the possibilities with us.
LOGO COLORS
What will be the primary tones and what will be the secondary tones?
The colors give us our personality and define the mood of the brand. Our colors should be inviting, vibrant, fresh, and elegant.
TYPOGRAPHY
What will be the typography that we will use in our communication to bring a consistent messaging and brand? The typography should be friendly, open source and optimized for the web font family (optimized for mobile, print and have excellent legibility). There may be up to 3 typefaces being used (E.g. one used for headings, one used for larger bodies of text, one used for captions or text that has secondary priority)
ICONS & ILLUSTRATIONS
After we have completed logo development and typography definition, the next step will be to define the icons and illustrations which go into our branding design communicating our ideas in an visual and easy to understand manner.
Hedayat I.
100% (12)Projects Completed
6
Freelancers worked with
6
Projects awarded
41%
Last project
11 Nov 2020
United Kingdom
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