Logo/Typeface for branding & merchandise

Information for the business: This is a logo for a new scholarship scheme; the logo will be used across merchandise (t-shirts, wRist-Bands), an album sleeve and a dance festival. The campaign is one that students and their relatives will identify with and we want a logo that represents the movement to combat student debt.
Industry: Entertainment
Type of logo: Word mark, Letter form, Abstract mark, Pictorial mark
Brand name/slogan in logo: Debt III Degree
Ideas for the visual style: This is a logo for a new scholarship scheme; the logo will be used across merchandise (t-shirts, wRist-Bands), an album sleeve and a dance festival. The logo/typeface might also include an abstract or pictorial mark for easy recognition Our benchmarks in terms of popular culture impact are logos like Run DMC, DefJam, Ministry of Sound, Roca Wear, Adidas and Beats Music.
Where the design will be used: Media, Merchandise, Marketing
Extra notes: Because of the intended of impact of the logo we need to make sure it is aesthetic 'cool' but 'serious'.

The campaign is one that students and their relatives will identify with and we want a logo that represents the movement to combat student debt.

The target audience is 18 to 35, fashion conscious adults who live music.
The logo/typeface should be strong in black and white but have a colourful element that can be incorporated in suitable mediums (colour reference image).


We already have a layout for the logo that we really like and believe this needs evolving (type set, dynamics, uniqueness) to get to our desired vision. We can provide you with references for visual impact, lay-out and style.