Type of logo: Emblem
Brand name/slogan in logo: Fitness Freak
Number of revisions: unlimited
Ideas for the visual style: see brief (notes)
Things to avoid: see brief (notes)
Preferred colors: see brief (notes)
Where the design will be used: see brief (notes)
Extra notes: I need a badass logo for my brand “Fitness Freak” which will also be an online store selling fitness products (www.fitnessfreak-me.com). Since I am planning to develop it as a fitness fashion brand it has to be a super cool logo that people would want to wear and have on their shirts and fitness accessories (simply because its stylish & hip). Just to give you an idea there is a brand called “Die Epic” – their products are not special or of super quality but their logo has a cool look and they associate themselves with extreme sports . (please DO NOT COPY "Die Epic" logo this was just given an as an example how a brand can be built on a cool logo).
A freak is someone a bit crazy and that should show in the logo (freaky, edgy!)
I think its best to have the logo in black & white color and later on play with color (e.g. whatever is white can then be exchanged to different colors or if the logo is printed on a colored background then whatever is white can take the color of the background).
There are 2 routes that can be taken – either only focusing on the name “Fitness Freak” and arranging letters and using a unique font to make it look cool (Grafiti-style could work) OR alternatively a second element can be added like a little Fitness Freak character or symbol - no cheesy comic character, please, only cool stuff allowed. To give you an example of what I find a cool character is “Henry Punks”. Henry Punks (www.henrypunks.com) is trademarked so you cant copy him and use him for Fitness Freak!
The logo will be printed in different sizes and formats so I will need to have alternatives for horizontal, vertical as well as squared.
What I do NOT want:
Please no typical cliché logos with bodybuilders or dumbbells. Fitness is not only about gym but more of a lifestyle incorporating a lot of sports and exercise types as well as proper nutrition.
NO MOTION SILHOUETTES of any kind. They are boring, dull and might be suitable for Yoga related logos but not for this purpose. Entries with motion silhouettes will be rejected.
NO corporate-style business logos. Fitness Freak is an active, cool FASHION&FITNESS brand.
NO FF in logo. I dont want to use abbreviations. Arranging the letters FF in different ways is not innovative. Might be suitable for a corporate logo but not for a fitness/fashion brand.
In order to select the right person for the job can you please share with me how you envision the logo? No need to start working on the job but if i can see some work previously done by you that is similar or can be applied to the required logo that would help.
Tina S.97% (35)
Create an account now and send a proposal now to get this job.Sign up
Clarification Board Ask a Question
What would be the exact lead time and budget?
Do you wanna see my samples?
Are you comfortable in working with someone from abroad?
How soon do you need the logo project completed?