Branded logo design sketches and ideas needed for a technology platform

  • Posted:
  • Proposals: 4
  • Remote
  • #681112
  • Completed
Hannah B.Nier S.Hookartist H.Jatin M. have already sent a proposal.
  • 5

Description

Experience Level: Intermediate
Estimated Job duration: less than 1 week
Information for the business: Technology and integration software platform for marketers
Industry: Technology
Type of logo: Abstract mark, Pictorial mark
Brand name/slogan in logo: Profile Cloud
Ideas for the visual style: Cloud, human shapes and lozenges in accordance with current style - see www.innometrics.com
Things to avoid: Non-square design - i.e. must fit with social media avatars
Preferred colors: See colour scheme
Where the design will be used: Everywhere
Extra notes: Innometrics needs a brand logo for its technology platform, Profile Cloud. We would like each designer to submit a set of 5 design 'pencil' sketches for what you think a logo could look like. The idea is to get some ideas, with a potential view to quote for full logo design.

We have a strong message, a unique value proposition, a good colour scheme (attached) and a set of brand guidelines that are well adhered to. Innometrics also has a good story and philosophy behind it.

We are looking for a graphical logo that satisfies the following criteria:

- Fits, or can be fitted, to a square e.g. Twitter logos
- Can be used in conjunction with, or instead of, the existing Innometrics type logo
- Conveys the essence of Profile Cloud
- Fits with existing ‘lozenge’ concepts (we currently use lozenge shapes to represent data and would like the logo to fit in with, and echo, this concept)

If you wish to submit any sketch ideas as part of your proposal that would be most useful. We would also look to work more closely with the successful candidate on an on-going basis, so London-based designers would be a bonus.

If interested, please get in touch with ideas on how you would approach this task.



More about Innometrics and Profile Cloud can be found at innometrics.com and below:


Profile Cloud is a software platform, used by medium and large enterprises to create a single Profile for all of their customers and prospects. It does this through integrating (with pre-built integrations or ‘Apps’) with hundreds of other technologies that are used by online marketing and sales teams (for example, Mail Chimp, Wordpress and many many others). The Profile itself is created from the data fed by the other technologies and by picking up the behaviour of visitors to the companies website and apps.

Profiles are created, enriched with new information and shared to other technologies in real time. In this way, a visitor to a website that shows interest in a product or looks at some FAQ’s could receive personalised emails, SMS, app notifications or onsite content – even if the company is using completely different technologies for each of those channels.

Profile Cloud makes integration easy and empowers marketers to use a single profile to drive communication rather than getting swamped with lots of different silos of slowy moving data. It is also agnostic and will work with any other technology so that you aren’t stuck with one vendor.

Profile Cloud can be used by developers and IT teams to build native integrations into a companies own systems empowering techies to use Real-time profile data anywhere in the organisation.

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