We need a packaging rebrand for an existing range of products

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Experience Level: Intermediate
Nexus Hard Toy Rebrand
Toys: Glide, Neo, Excel, Titus

In order to push our older line of toys we plan to reduce their pricing in order to appeal to new markets and compete with other brands in the market. Our idea is to re-launch these toys under a new basics/tesco value type sub-brand called ‘Nexus Lite’, complete with a new logo and product packaging. We hope the lower price point will appeal to a younger audience and those new to prostate massage so we need the new branding to reflect this – something fun and informative yet still high quality.

We are still working on the exact specifications of the packaging, but it is likely we will be going for a blister pack type package however we are very open to suggestions!

It would be great if you could come up with some options for the new ‘Nexus Lite’ logo, we will be keeping the toy names so perhaps we could also play around with how these look too. Currently each toy has its own colourway (Glide is green, Titus is red, Excel is purple and Neo is orange) and we would be happy to use these in order to keep brand continuity – but they are not essential.

For more info please visit our website www.nexusrange.com

Looking forward to hearing from you!



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