Design Packaging for Herbal Tea Brand
- Posted:
- Proposals: 10
- Remote
- #1681980
- Awarded
Noida 
Description
Experience Level: Expert
Who we are?
Siberian Herbs
Instagram: Siberian_Herbs
www.siberianherbs.co.uk
What we need?
A complete packaging redesign, our old one was too bulky and was hard to put on the shelve as it was taking too much space. Now we are looking for a new design of the box that we can use for the range of our teas just by attaching a different sticker on the top. So we need a box that would suit a range of our teas and would be really noticeable on the shop shelves.
What do we do?
Siberian Herbs is where health happens.
90% of teas are farmed with toxic pesticides. Whereas, we bring #organic #pesticidefreetea made of handpicked #wildherbs from Altay.
Information for the business: We sell herbal tea online and on instagram
Target audience: Yogis, vegans, vegetarian, young and affluent, people with high income and purchase power. Over 22 years old. Worldwide.
Details about the product: SH is an umbrella brand for a line of products made of siberian herbs. Our main product is currently a detox tea made of wild siberian herbs that are handpicked in wild siberian meadows and hand dried using ancient techniques.
Ideas for the visual style: Use our logo, T2 Style box shape with updated Premium Modern Siberian Herbal Tea Brand Feel
Urls to draw inspiration from: Chanel, T2, Teapigs, Yogitea, Paul Smith, Range Rover
Extra notes: Continued info from the section "details about the product"
...Herbs are then exported to UK where the tea is packed. Main USP of the brand is experience! As well as WILD ORGANIC HERBS That experienced herbalists handpick in Russian forests and meadows. For additional info regrarding the product check out our website: www.siberianherbs.co.uk
Additional info about the brand:
...SH is an umbrella brand for a line of products made of siberian herbs. Our main product is currently a detox tea made of wild siberian herbs that are handpicked in wild siberian meadows and hand dried using ancient techniques. Herbs are then exported to UK where the tea is packed.
Main USP of the brand is experience! As well as WILD ORGANIC HERBS That experienced herbalists handpick in Russian forests and meadows.
IMPORTANT
Wild [or] Wildcrafted herbs are different from organic.
Wildcrafted is a practice of collecting medicinally beneficial plants directly from their natural habitat as opposed to cultivating them in a greenhouse or on a farm. Such practice ensures that we collect only the best herbs that were able to survive in the wild and therefore possess the most beneficial nutrients.
Who is your target market?
Yogis, vegans, vegetarian, young and affluent, people with high income and purchase power.
Over 22 years old.
Worldwide.
Who are the main competitors to your organisation?
High end - T2 Tea (we want to have the same box shaped packaging as T2, however, with the Teapigs homemade, artisan, small business vibe)
Mid - Teapigs (Have lovely homy design, which really suits our company however, not premium enough), TAZO
Low-mid alternatives - Yogitea, Dr Stuart Tea, Pukka
How does your organisation differ to your competitors?
None of the UK big brands yet are selling WILD tea.
We provide people with maximum artisan chanel-like experience.
The history of your organisation?
Previous design is not catchy enough and provides too much home like experience.
We want to be range rover, paul smith, chanel from the tea world.
In which direction or what design do we want?
Attached a few examples of how we see the packaging redesign.
Specific Design Requirements:
Make use of the b&w herbalist photo attached to the task
Window to see the tea inside (on the back or side, experiment with it)
Leave space for barcode
Leave space for “Best before” date
Leave space for “Our story” copy
Add brewing instructions (Good example would be instructions on Teapigs, Yogitea box)
Leave space for “Tea effects/benefits”
Add website on the package
The total product weight: 42g
Ideal: If you have experience within the industry we would appreciate the ideas for copy on the package
MAIN FOCUS POINTS:
High end - T2 Tea (we want to have the same box shaped packaging as T2, however, with the Teapigs homemade, artisan, small business vibe) DO NOT USE T2 LOGO OR ANY OTHER MATERIAL - THEY ARE OUR COMPETITORS - THEIR PACKAGING IS ATTACHED JUST TO GIVE YOU AN EXAMPLE
Mid - Teapigs (Have lovely homy design, which really suits our company however, not premium enough), TAZO
Siberian Herbs
Instagram: Siberian_Herbs
www.siberianherbs.co.uk
What we need?
A complete packaging redesign, our old one was too bulky and was hard to put on the shelve as it was taking too much space. Now we are looking for a new design of the box that we can use for the range of our teas just by attaching a different sticker on the top. So we need a box that would suit a range of our teas and would be really noticeable on the shop shelves.
What do we do?
Siberian Herbs is where health happens.
90% of teas are farmed with toxic pesticides. Whereas, we bring #organic #pesticidefreetea made of handpicked #wildherbs from Altay.
Information for the business: We sell herbal tea online and on instagram
Target audience: Yogis, vegans, vegetarian, young and affluent, people with high income and purchase power. Over 22 years old. Worldwide.
Details about the product: SH is an umbrella brand for a line of products made of siberian herbs. Our main product is currently a detox tea made of wild siberian herbs that are handpicked in wild siberian meadows and hand dried using ancient techniques.
Ideas for the visual style: Use our logo, T2 Style box shape with updated Premium Modern Siberian Herbal Tea Brand Feel
Urls to draw inspiration from: Chanel, T2, Teapigs, Yogitea, Paul Smith, Range Rover
Extra notes: Continued info from the section "details about the product"
...Herbs are then exported to UK where the tea is packed. Main USP of the brand is experience! As well as WILD ORGANIC HERBS That experienced herbalists handpick in Russian forests and meadows. For additional info regrarding the product check out our website: www.siberianherbs.co.uk
Additional info about the brand:
...SH is an umbrella brand for a line of products made of siberian herbs. Our main product is currently a detox tea made of wild siberian herbs that are handpicked in wild siberian meadows and hand dried using ancient techniques. Herbs are then exported to UK where the tea is packed.
Main USP of the brand is experience! As well as WILD ORGANIC HERBS That experienced herbalists handpick in Russian forests and meadows.
IMPORTANT
Wild [or] Wildcrafted herbs are different from organic.
Wildcrafted is a practice of collecting medicinally beneficial plants directly from their natural habitat as opposed to cultivating them in a greenhouse or on a farm. Such practice ensures that we collect only the best herbs that were able to survive in the wild and therefore possess the most beneficial nutrients.
Who is your target market?
Yogis, vegans, vegetarian, young and affluent, people with high income and purchase power.
Over 22 years old.
Worldwide.
Who are the main competitors to your organisation?
High end - T2 Tea (we want to have the same box shaped packaging as T2, however, with the Teapigs homemade, artisan, small business vibe)
Mid - Teapigs (Have lovely homy design, which really suits our company however, not premium enough), TAZO
Low-mid alternatives - Yogitea, Dr Stuart Tea, Pukka
How does your organisation differ to your competitors?
None of the UK big brands yet are selling WILD tea.
We provide people with maximum artisan chanel-like experience.
The history of your organisation?
Previous design is not catchy enough and provides too much home like experience.
We want to be range rover, paul smith, chanel from the tea world.
In which direction or what design do we want?
Attached a few examples of how we see the packaging redesign.
Specific Design Requirements:
Make use of the b&w herbalist photo attached to the task
Window to see the tea inside (on the back or side, experiment with it)
Leave space for barcode
Leave space for “Best before” date
Leave space for “Our story” copy
Add brewing instructions (Good example would be instructions on Teapigs, Yogitea box)
Leave space for “Tea effects/benefits”
Add website on the package
The total product weight: 42g
Ideal: If you have experience within the industry we would appreciate the ideas for copy on the package
MAIN FOCUS POINTS:
High end - T2 Tea (we want to have the same box shaped packaging as T2, however, with the Teapigs homemade, artisan, small business vibe) DO NOT USE T2 LOGO OR ANY OTHER MATERIAL - THEY ARE OUR COMPETITORS - THEIR PACKAGING IS ATTACHED JUST TO GIVE YOU AN EXAMPLE
Mid - Teapigs (Have lovely homy design, which really suits our company however, not premium enough), TAZO
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Hi Vadim, Are you flexible with the budget?