Design details: Pret A Manger is a brand with a playful, creative and authentic tone of voice. Although it creates exceptional organic coffee, it will now focus on inspiring and motivating positivity and greater experiences among its coffee customers that life is more than coffee, obligations and work. Life is for ‘doing’. Coffee is no longer its central focus in marketing and advertising materials.
The Pret A Manger brand identity is to be visually refreshed by creating the marketing materials below to distinguish its tone of voice and quality of life values.
PLEASE DESIGN THE FOLLOWING MARKETING MATERIALS:
1. Interactive Digital Bus Stop Ad
Concept: To capture attention, commuters exposed to interactive screens featuring common daily life neglects portrayed as regrets are encouraged to physically wipe away their regrets through touching the screen to reveal inspiring resolutions for adoption
2. Café Poster
Concept: Create a poster for customers to vote locally for social initiative themes they want local café baristas to support.
3. Social Media Header
Concept: Design a creative header to be used on social media page to convey the new brand identity essence.
4. Social Media Post
Concept: A giveaway corresponding the most depressing time of the year – Blue Monday in January – will involve customers simply submitting an inspirational photo that shows them with their Pret coffee doing something fun to challenge expected gloominess.
5. Cycling Event Invite Poster
Concept: Help customers lead an active lifestyle by signing up at point of sale to attend a free 2-hour weekly group cycling event.
***PLEASE SEE THE ATTACHED 'PRET A MANGER DESIGN BRIEF' TO VIEW THE ENTIRE BRIEF***
Target audience: Pret A Manger’s target market are young and middle-aged people whom drink coffee on-the-go and despite living busy, time-pressed lives they are young at heart. They value unpretentious, simply good tasting organic coffee and need to be reminded that Pret A Manger creates great experiences as well as great coffee.
Ideas for the visual style: *****DESIGN STYLE: Playful, eye catching, upbeat, personal, organic hand-written/drawn, colourful and modern. Please see attached 'Pret A Manger Marketing Materials' file.
Things to avoid: Dull, uncreative, unoriginal, traditional and artisanal designs unsuitable for commercial use.
Preferred colors: Please see attached 'Pret A Manger Marketing Materials' file. Also add yellow and orange tones to predominantly green and white palette.
Extra notes: SKILLS REQUIRED
Graphic design – content writing – branding – illustration
Samia A.100% (2)
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Clarification Board Ask a Question
I just wanted to make sure before I placed my bid: is this for Pret A Manger itself, or for a company similar to Pret A Manger? It's not entirely clear on the description, and it makes a difference to how much I charge.
Is it possible to discuss your requirements further? What is the best way to get in touch?
Meyrick John Lovell
Hi Samia, is this a live project like the last post or is this job now for Pret itself?
Hi Samia, I just want to clarify that this is not a live project as it was before? It has no mention of it in this job post and I spent hours on my last proposal.