Re-branding fast food restaurant
4602
£750(approx. $930)
- Posted:
- Proposals: 20
- Remote
- #88016
- Archived
Description
Experience Level: Expert
Creative Brief for Corn Dogs
Introduction
We are a group of young creative teens that are currently developing a fresh, fun and delicious fast food
concept. The idea was rolled out 2 years ago launching a Corn Dog Kiosk in one of Kuwait’s elite
hypermarkets. The model is basically a fun, easy, friendly and modern. We are known to be neat and
affordable to all family members. We basically offer our delicious unique taste corn dogs with a variety
of 10 different sauces to dip in. Our kiosks are small and striking to any kid and teenager passing by. We
have also a rolled out concept where we are able to cater for parties and events by a mobile kiosk
model.
Project Summary
We need to revisit our branding and brand identity concept. Though we have been striking to our
community and have thousands of fans in Kuwait. Nevertheless, we are now approaching a major
developing stage for our concept and think its time to revisit our colors, our brand identity and
furthermore our communication efforts. Basically what is required is to design the following:
1- Logo
2- Menu
3- Packaging (Box, Bag, Paper, Napkins, Paper Cups)
4- Kiosk Design
5- Store Signage
6- Delivery Car Branding
7- Posters
8- Flyers
9- Slogan
10- Uniform
Why Should Our Potential Customers Care About Us?
We are the one and only in Kuwait and it is considered new and cool. Our product is an easy snack, that
are preferred any time and between any meals even if for breakfast. Its fast, and considered as a very
fast-food concept. We are also very creative when it comes to our sauces and dips; which helps serves
different tastes, ages and clients.
Target Audience:
Our clients are mostly female elite, elegant, modern girls that prefer a creative delicious easy snack
while they enjoy the walk inside a mall or a market. The majority of our clients are between the age of
15 to 30 years old. With a high concentration between 18 to 24.
We basically need a fun communicative design that would make reflect the friendliness of our concept
and highlight the fun part of our business.
Perception/Tone/Guidelines:
1- Fun
2- Energetic
3- Fast
4- Dynamic
5- Modern
6- Fresh
7- Hygienic
8- Creative
9- Friendly
10- Easy
Communication Strategy:
We need to take more iconic type branding (combines an icon with a name). We have managed for the
past two years to gain a lot of consumer trust and preference. Therefore, we need to build on our name
“Corn Dogs” and introduce a more iconic symbol and relate it to the brand. As for the communication
strategy we rely more on direct communication and viral marketing. We will be depending more on our
kiosks spread in malls and markets. We also do a lot of social activities and teen material.
We need an identity that would strike out as a modern consistent flashy brand. We need to see the
brand standards apparent on all our ten requirements mentioned above (logo, menu, packaging, etc.)
Competitive Positioning:
My product is a good value for money and can be easily afforded by over 70% of the population daily.
We live in a rich country with very high net worth income for everyone. And we sell our corndogs for as
low as $2 per piece. Therefore, we serve everyone. As for competitive positioning, I am more modern,
fun and hygienic than all my competition.
Single Minded Message:
Taste, enjoy and remember
Introduction
We are a group of young creative teens that are currently developing a fresh, fun and delicious fast food
concept. The idea was rolled out 2 years ago launching a Corn Dog Kiosk in one of Kuwait’s elite
hypermarkets. The model is basically a fun, easy, friendly and modern. We are known to be neat and
affordable to all family members. We basically offer our delicious unique taste corn dogs with a variety
of 10 different sauces to dip in. Our kiosks are small and striking to any kid and teenager passing by. We
have also a rolled out concept where we are able to cater for parties and events by a mobile kiosk
model.
Project Summary
We need to revisit our branding and brand identity concept. Though we have been striking to our
community and have thousands of fans in Kuwait. Nevertheless, we are now approaching a major
developing stage for our concept and think its time to revisit our colors, our brand identity and
furthermore our communication efforts. Basically what is required is to design the following:
1- Logo
2- Menu
3- Packaging (Box, Bag, Paper, Napkins, Paper Cups)
4- Kiosk Design
5- Store Signage
6- Delivery Car Branding
7- Posters
8- Flyers
9- Slogan
10- Uniform
Why Should Our Potential Customers Care About Us?
We are the one and only in Kuwait and it is considered new and cool. Our product is an easy snack, that
are preferred any time and between any meals even if for breakfast. Its fast, and considered as a very
fast-food concept. We are also very creative when it comes to our sauces and dips; which helps serves
different tastes, ages and clients.
Target Audience:
Our clients are mostly female elite, elegant, modern girls that prefer a creative delicious easy snack
while they enjoy the walk inside a mall or a market. The majority of our clients are between the age of
15 to 30 years old. With a high concentration between 18 to 24.
We basically need a fun communicative design that would make reflect the friendliness of our concept
and highlight the fun part of our business.
Perception/Tone/Guidelines:
1- Fun
2- Energetic
3- Fast
4- Dynamic
5- Modern
6- Fresh
7- Hygienic
8- Creative
9- Friendly
10- Easy
Communication Strategy:
We need to take more iconic type branding (combines an icon with a name). We have managed for the
past two years to gain a lot of consumer trust and preference. Therefore, we need to build on our name
“Corn Dogs” and introduce a more iconic symbol and relate it to the brand. As for the communication
strategy we rely more on direct communication and viral marketing. We will be depending more on our
kiosks spread in malls and markets. We also do a lot of social activities and teen material.
We need an identity that would strike out as a modern consistent flashy brand. We need to see the
brand standards apparent on all our ten requirements mentioned above (logo, menu, packaging, etc.)
Competitive Positioning:
My product is a good value for money and can be easily afforded by over 70% of the population daily.
We live in a rich country with very high net worth income for everyone. And we sell our corndogs for as
low as $2 per piece. Therefore, we serve everyone. As for competitive positioning, I am more modern,
fun and hygienic than all my competition.
Single Minded Message:
Taste, enjoy and remember
Abdullah A.
0% (0)Projects Completed
4
Freelancers worked with
2
Projects awarded
27%
Last project
28 Mar 2013
Kuwait
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