Experience Level: Intermediate
Estimated project duration: 1 - 2 weeks
We have developed new market segments related to viewing television on different screens (TV, tablet, smartphone etc) and how people communicate around and find information about TV (using Twitter, websites etc). There are six segments. They are defined by behaviour rather than demographics, so we want to develop (possibly cartoon-like) figures which illustrate these behaviours without referring to demographics like gender and age. We also want to incorporate these representations in an infographic which will include data and key findings related to each segment. Relevant material can be provided during negotiations.
David M.0% (0)
4 Sep 2014
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