Art direction and design manual
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Post a project like this€150(approx. $160)
- Posted:
- Proposals: 3
- Remote
- #2265023
- Expired
Description
Experience Level: Expert
Job Description
Seeking a creative to develop and execute Art Direction and Brand Manual for a launch of a new writer persona and her debut book. Similar to creating album visual theme and artwork with all corresponding communication and advertising materials.
Desired co-creation and collaboration with the artist to achieve artistic synergies and a wholesome brand and products.
Profile
Seeking graphic designers (being a photographer is a plus) with passion and expertise for digital branding as well as ability to relate to and be passionate about author content and translate them to the consumer.
Persona Themes & Messaging
Sex, drugs, love, party, mental health, motivational, edgy, scandalous, smart, feminine, explorative, soul searching, fun, self-awareness, etc.
Strategy
Introducing a relatable social media poet/ persona addressing issues of sexuality, love, mental health, and creativity in an edgy way. Social media are used to drive traffic and create brand awareness to later sell poetry and other books and corresponding merchandise.
Target Audience (from initial market trial)
English-speaking digital natives
Location: USA - 24%, India - 14%, UK - 8%
Age: 18-24 yo - 44%, 25-34 yo - 36%
Gender: Men - 45%, Women - 55%
Goal
To create a modern Iconic woman that is both wild and warm, somewhere between Kate Moss in her wild time and Michele Obama right now.
To develop deep mutual personal and professional understanding for future products.
Seeking a creative to develop and execute Art Direction and Brand Manual for a launch of a new writer persona and her debut book. Similar to creating album visual theme and artwork with all corresponding communication and advertising materials.
Desired co-creation and collaboration with the artist to achieve artistic synergies and a wholesome brand and products.
Profile
Seeking graphic designers (being a photographer is a plus) with passion and expertise for digital branding as well as ability to relate to and be passionate about author content and translate them to the consumer.
Persona Themes & Messaging
Sex, drugs, love, party, mental health, motivational, edgy, scandalous, smart, feminine, explorative, soul searching, fun, self-awareness, etc.
Strategy
Introducing a relatable social media poet/ persona addressing issues of sexuality, love, mental health, and creativity in an edgy way. Social media are used to drive traffic and create brand awareness to later sell poetry and other books and corresponding merchandise.
Target Audience (from initial market trial)
English-speaking digital natives
Location: USA - 24%, India - 14%, UK - 8%
Age: 18-24 yo - 44%, 25-34 yo - 36%
Gender: Men - 45%, Women - 55%
Goal
To create a modern Iconic woman that is both wild and warm, somewhere between Kate Moss in her wild time and Michele Obama right now.
To develop deep mutual personal and professional understanding for future products.
RUSH I.
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Last project
25 Apr 2024
Spain
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