Project Brief: Visual Design for "Moonlight & Memories"

Project Overview:
We are looking for a designer to create the visual identity and marketing materials for a new live show titled "Moonlight & Memories". This show, featuring acclaimed vocalist Mim Grey, is an intimate and nostalgic journey through classic jazz standards and timeless love songs. The design should reflect the elegance, romance, and sophistication of the performance while appealing to audiences who appreciate classic music and jazz.

Objective:
The goal is to create a cohesive visual look and feel that will be used across various marketing platforms, including posters, flyers, social media ads, digital banners, and the website. The design needs to capture the emotional depth of the music while evoking a sense of warmth, intimacy, and nostalgia.

Key Themes:
1. Elegance & Sophistication – The show is filled with timeless jazz standards that require a classy, refined aesthetic. The design should feel high-end but accessible.
2. Nostalgia & Romance – The performance will evoke deep emotions, with songs that are intimate and romantic. This feeling should be reflected in the visual elements.
3. Classic & Timeless – Drawing on the legacy of jazz greats like Ella Fitzgerald, Dinah Washington, and Sarah Vaughan, the visuals should harken back to classic jazz clubs and vintage album covers while feeling fresh and contemporary.

Target Audience:
- Jazz and classic music lovers
- Mature audiences (30+)
- Fans of timeless love songs and intimate live performances

Visual Style:
- Color Palette: Consider deep, rich tones like midnight blue, gold, and warm neutrals to evoke a sense of moonlight, evening performances, and elegance. Soft accent colors could include dusky pinks, champagne, or silver for a subtle romantic feel.
- Imagery: The imagery should focus on themes of moonlight, night-time, and intimate venues. Incorporating subtle, vintage elements like old microphones, moonlit cityscapes, or glowing jazz club atmospheres would be ideal.
- Typography: The fonts should reflect a blend of vintage and modern. A classic serif font for the main show title (Moonlight & Memories) paired with a clean sans-serif or script for supporting text (such as dates and venues) will keep the design elegant and readable.
- Mood: The overall mood should be intimate, dreamy, and nostalgic with a luxurious feel—akin to the aesthetic of jazz album covers from the '50s and '60s but with a modern twist.

Deliverables:
- Poster: A3 and A4 format, focusing on promoting the show with key information (title, Mim Grey, dates, venue, and ticket details).
- Social Media Graphics: Instagram, Facebook, and Twitter post and banner designs that adapt the poster’s theme for online use.
- Flyers: 2-sided flyer design with a more detailed description of the show on the reverse side.
- Digital Banners: For websites and email marketing.

Key Visual Elements:
1. Mim Grey’s Presence: As the featured artist, Mim’s image should be central to the design, possibly a striking black-and-white or softly lit portrait, with a glamorous but understated feel.
2. Moonlight Motif: Consider incorporating a moonlit scene or subtle moon imagery to tie in with the show title.
3. Jazz Club Aesthetic: Hints of an intimate jazz club setting—low lighting, classic microphones, or vintage instruments—can add texture to the design.

Inspirational References:
- Vintage jazz album covers (e.g., Blue Note Records) for a timeless feel.
- Retro jazz posters with modern twists for a fresh yet nostalgic aesthetic.
- Classic Hollywood glamour, inspired by icons like Billie Holiday or Ella Fitzgerald.

Timeline:
We would like to have initial concepts within two weeks, with final designs completed by mid November. Please let us know if you need additional time or materials.

#### Contact Information:
Please contact Matthew Ballinger for any questions or further clarification. We look forward to seeing your creative ideas!

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This brief gives clear direction while allowing the designer room for creative expression. It ensures the visuals align with the show’s overall themes and target audience. Let me know if you’d like to add or modify anything!