Brochure Design

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Roger T.Carl M.STUART I.Clive D.Redwood D. + 8 others have already sent a proposal.
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Experience Level: Intermediate
Estimated Job duration: 1 - 2 weeks
Information for the business: We deliver training courses
Industry: Healthcare
Design details: We require a series of course brochures based on a house style (which needs creating as part of the project, based on existing examples).

A4 finished size in booklet form.
Main output will be a PDF
Must be designed in Indesign
All InDesign and Image files to be supplied to us on completion
Thumbnail image of each cover will be required for use on web pages

The themes are:

• In-house Brochures
• Open Course Brochures
• Specific Group Brochures
• Individual Programme Brochures

Each of the above tends to use common course information. The in-house brochures carry almost all courses, the open only those we offer as open courses, the specific group e.g. courses for trainees, a more limited number still and the individual course brochures the least.

We want to develop some variety across the design themes, which could be limited to cover and information pages. However, each theme or group design must remain consistent with the continued use of the same course page layout/ design throughout all brochures (so we can chop and change courses without lots of layout work i.e. just copying course pages from one brochure to next).

In each case (each theme), there needs to be a subtly different cover design approach and then we vary the brochures themselves within the theme using colour changes at the front end e.g. a distinct design for Specific Group Brochures overall and then a different colour for the different groups e.g. Service Leads, Consultants, Trainees etc

Pages in total are per brochure

PLEASE NOTE: many of the pages are duplicates i.e. requiring no further design and limited if any layout/text changes i.e. once the course pages have been done for one big brochure, they can be used again and again in the others.

Main in-house brochures – 8 additional pages including covers, with 4 of them at least being the same repeated in different brochures (SAS changes account for variations)
1 x basic brochure = approx. 50 pages in total.
1 x SAS Doctors brochure = approx. 42 pages in total.

Main open course brochures – 6 additional pages including covers, 4 pages the same i.e. only covers varying
1 x comprehensive with dates – approx. 30 pages in total
1 x comprehensive without dates – approx. 30 pages in total
1 x simple with dates – approx. 18 pages in total
1 x simple without dates – approx. 18 pages in total

Specific group brochures – 6 additional pages, including covers, mostly the same as above but with a few minor bits of tailoring
3 x group specific with dates - approx. 18 pages in total
3 x group specific without dates - approx. 18 pages in total

Individual programme brochures – 4 additional pages including cover – design theme e.g. sections/ layout etc the same but text changed
4 x course specific in-house – approx. 10 pages in total
15 x course specific open course – approx. 10 pages in total each
Target audience: Doctors
Content on the front/back side and body: See Design Details
Ideas for the visual style: See Design Details
Extra notes: What’s really important is the structure to start with and clear visual design. Once we have the basic templates agreed, most of the brochures will use a common course page template and common ‘about’ information. Consequently, all the work goes into the base design and templates. Then, producing the versions is as easy as selecting information blocks and putting them in the right order. I have attached the SAS brochure as the base design theme is OK – just needs updating in places, modernising the course page layouts etc. However, it is a good starting point for creating the in-house style and feel. It doesn’t need to depart from this too much.

There needs to be a different cover design approach and then we vary the brochures themselves using colour changes at the front end. For instance:

• We develop a cover design approach for Specific Group Brochures
• Each group brochure needs a group-appropriate image e.g. trainees
• Each group brochure needs a colour variation (could even be shades within the same colour group)

This means we can easily see what the brochure is about e.g. Open versus In-house or which group it is for.

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