We are looking to go to a group structure and would like to create brand guidelines created. We would prefer if this was in coordination with a good copywriter.
Please provide examples of previous guidelines created.
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Proper brand guidelines are an essential company asset and it's good that you are aware of this. Do you currently have any brand development done for the existing brand at all? Have you worked on your brand positioning at all? What research have you undertaken? Have you mapped your audience groups at all? And what research into their pains, needs, gains, jobs have you done? If you can provide some additional information I'll be better able to advise where we need to begin with things.