Competitive site comparison

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Experience Level: Intermediate
Hi Samuel,
We have recently launched a new website and we have seen a huge drop in online orders, even though not that much has changed in terms of rankings. We use Google PPC, and I suspect that the user journey may not be as good as our competition. Our old website was a bit more all over the place, but it seemed to work better.

I have an idea that we should get someone (like you) and agree a specific product focus on one of our key courses, and then look at googling that course and from a user point of view, looking at both the competition route and our own site, and seeing if there is any obvious reasons why we may not be closing online sales through the journey.

At this point a good analysis of a single product might help us where there may be strengths on our competitors, and we can see how we can beat that.

Does that sound like something you could do? Its not a massive task, and I guess should take about half a day, we only have about 3 or 4 competitors in our key markets, and maybe you could grab screen shots or take notes oh what you think are our strengths and weaknesses in this area.

How does that sound and what would you charge? (as an example one our products is online Business Analysis training or "Business Analysis Foundation Training" - we do not do classroom, so are only interested in online)



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