Research on what the top 7 metrics are for measuring advertising effectiveness
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IT Consultant |Virtual Assistant| graphics| | Website design | social media management .
Nairobi
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Description
Experience Level: Intermediate
I chose a list of metrics that I believe are the most relevant for measuring the effectiveness of digital advertising campaigns. Now I need to back my belief with evidence.
Please see the attachment. On page 1 and 2 I explained why it is important to evaluate whether a DIGITAL advertising campaign reached its target audience. In a similar style, please explain why the following are the most brand metrics:
• building brand awareness
• driving advertising recall
• improving brand consideration
• increasing purchase intention
• building emotional engagement
• driving actions
• conveying the intended message
Please make sure to reference each source.
Please see the attachment. On page 1 and 2 I explained why it is important to evaluate whether a DIGITAL advertising campaign reached its target audience. In a similar style, please explain why the following are the most brand metrics:
• building brand awareness
• driving advertising recall
• improving brand consideration
• increasing purchase intention
• building emotional engagement
• driving actions
• conveying the intended message
Please make sure to reference each source.
Mihail D.
100% (3)Projects Completed
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25 Aug 2018
United Kingdom
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