Experience Level: Intermediate
Analyse the external environment of Sainsbury. Analyse the major strategies
available to Sainsbury in the Retail sector and discuss the optimum strategy it might select.
3000 word report.
Any parts of the main analysis should be in the main text and not in appendices AND provide the basis of the justification you provide for your arguments, the
conceptualisation of the idea, the applicability of the relevant theory and the managerial relevance of your work. The command of the English language, the mistakes and the ability to convey the ideas.it should focus on the following aspects:
a) presentation and analysis of the external environment of the organisation
b) analysis of major strategies available
c) selection and justification of the optimum strategy in that industry. You should use your own critical ability to analyse the issue properly and provide the rationale for your reply.
The report should entail:
1. A critical review of the key dimensions of strategic management • Analysis, Evaluation, Choice & Implementation
2. A critical application of diagnostic, practical and creative skills to analyse and evaluate a range of business solutions in differing business contexts using strategic theories and frameworks
3. A critical assessment of criteria for making strategic choices by using case studies
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16 Feb 2011
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