Online newspaper strapline research

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Sanjay C. has already sent a proposal.
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Experience Level: Intermediate
Research Project

We are an advertising agency working for a daily newspaper in the UK. We need to understand how people react to a range of straplines that would support the newspaper in advertising and on its front page. Ultimately we want to find out if people agree that this strapline makes the newspaper feel like 'This is a paper for people like me'

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