Market research: customer profile for our 5 star hotel
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- Proposals: 5
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- #1188630
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Description
Experience Level: Expert
General information for the business: see PDF
Industry: Lifestyle/Travel
Data to include: Data to include: 8) Customer Profile:
We need to understand who comes to the hotels mentioned in Job 7 and elaborate our customer profiles. After doing the Market Research our first draft below can be extended with plenty more information.
We want to know where to advertise and pitch our website, do our PR/Marketing campaigns.
CUSTOMER PROFILES
1. High Season (July- august)
Our customers are between 30 to 50-year-old International power couples, going for a holiday for three nights on average. No kids on holiday, both have a career and they are looking for an all-sorted package and plenty of options of activities, restaurants and events they expect to attend.
Both from US and from throughout Europe.
Restaurant customers are people living in the villa’s surrounding Eze, or from Monaco and Cap Ferrat, driving up for lunch or dinner out of town.
2. Low Season (Spring, Autumn)
Customers visiting in lower season are affluent couples with mature children looking to explore and enjoy the area with the necessary luxury and service. Both from US and from throughout Europe.
3. People attending events
Groups traveling together and looking for service, quality and convenience. They visit for special events, and come mainly from Germany, Belgium and England and other European countries. These groups can be car clubs, visitors of the Grand Prix, Boat show, Reinvestment conference etc
Extra notes:
Extra notes:
Industry: Lifestyle/Travel
Data to include: Data to include: 8) Customer Profile:
We need to understand who comes to the hotels mentioned in Job 7 and elaborate our customer profiles. After doing the Market Research our first draft below can be extended with plenty more information.
We want to know where to advertise and pitch our website, do our PR/Marketing campaigns.
CUSTOMER PROFILES
1. High Season (July- august)
Our customers are between 30 to 50-year-old International power couples, going for a holiday for three nights on average. No kids on holiday, both have a career and they are looking for an all-sorted package and plenty of options of activities, restaurants and events they expect to attend.
Both from US and from throughout Europe.
Restaurant customers are people living in the villa’s surrounding Eze, or from Monaco and Cap Ferrat, driving up for lunch or dinner out of town.
2. Low Season (Spring, Autumn)
Customers visiting in lower season are affluent couples with mature children looking to explore and enjoy the area with the necessary luxury and service. Both from US and from throughout Europe.
3. People attending events
Groups traveling together and looking for service, quality and convenience. They visit for special events, and come mainly from Germany, Belgium and England and other European countries. These groups can be car clubs, visitors of the Grand Prix, Boat show, Reinvestment conference etc
Extra notes:
Extra notes:
Management P.
100% (1)Projects Completed
9
Freelancers worked with
9
Projects awarded
71%
Last project
4 Nov 2016
United Kingdom
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