Identification of marketing channels to generate leads for Pension Release in the UK

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Experience Level: Intermediate
I run a financial services business in the UK offering a Pension Release Service. We currently attract about 100 leads per months via a variety of channels. our target market is those between 50 and 65 years old, with a pension and an imediate need for additional cash. I need customer insight to help me develop more effective marketing strategies ie how should I segment my market, who are my primary markets, what type of people are they and how can I most effectively target them and communicate with them. I\'m only interested in working with a very experienced specialist in customer insight in the consumer financial/ pensions market in the UK.

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