Evidence Of The Rise of Account Based Marketing & Declining Effectiveness of Inbound
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Description
Experience Level: Intermediate
Forgive the convoluted job title....
We're putting together an argument to B2B sales and marketing teams. We think they need to follow Account Based Marketing (ABM) best practices and put less emphasis on Inbound Marketing (Inbound).
To back up this argument, we need some facts. In recent months, I have seen facts mentioned in various articles that reinforce our view. Things like:
"86% of B2B Marketeers believe Inbound Marketing is significantly less effective than 3 years ago"
To this end, we're looking for someone to research and uncover facts, statistics, results of surveys - that kind of thing - on:
1 - Effectiveness and rise in popularity of Account Based Marketing
2 - Inherent problems B2B marketeers face in getting quality B2B leads
3 - The declining effectiveness of Inbound Marketing and reasons behind that
Web research should be enough for this task to start with.
I look forward to your proposals based on an hourly rate for the first 5 hours of research. If we like what we see after that, we will expand the scope and number of hours.
We're putting together an argument to B2B sales and marketing teams. We think they need to follow Account Based Marketing (ABM) best practices and put less emphasis on Inbound Marketing (Inbound).
To back up this argument, we need some facts. In recent months, I have seen facts mentioned in various articles that reinforce our view. Things like:
"86% of B2B Marketeers believe Inbound Marketing is significantly less effective than 3 years ago"
To this end, we're looking for someone to research and uncover facts, statistics, results of surveys - that kind of thing - on:
1 - Effectiveness and rise in popularity of Account Based Marketing
2 - Inherent problems B2B marketeers face in getting quality B2B leads
3 - The declining effectiveness of Inbound Marketing and reasons behind that
Web research should be enough for this task to start with.
I look forward to your proposals based on an hourly rate for the first 5 hours of research. If we like what we see after that, we will expand the scope and number of hours.
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