Assitance with Analaytics

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Experience Level: Intermediate
Hi Jonathan,

I'm looking for some help with our site -

Google Analytics is installed and running but I'm struggling to get the data out that I'm looking for.

We have a number of marketing channels, PPC, SEO, Affiliate, Direct etc but each channel seems to have huge variations in conversion (and therefore i assume bounce) rates.

I'm trying to get a report that breaks down bounce/conversion rates, across the different marketing channels based on the page they arrive at.

For instance, a lot of our adwords go directly to a product page and convert well, but i'd like to see how the conversion rate for paid traffic arriving on the homepage, vs category page vs product page differs. I'd like to to this across several different sources of traffic and also be able to remove brand traffic.

I'm hoping the above will help me understand where we're losing sales.

I wasn't sure which hourly this would fit into, so assuming you can help with the above, can you let me know how you prefer to proceed?

Many thanks


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