400 words to captivate

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  • Proposals: 8
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  • #661689
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Liz B.Mae G.Yusra E.Les R.Stephen O. + 3 others have already sent a proposal.
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Experience Level: Intermediate
Estimated Job duration: 1 day or less
Kind of writing: Speech
Num. of words: 400
Topic: Company's need to be fit for the future
Tone: Witty/Sharp
Extra notes: We need 400 words of copy for an opening speech to be delivered by a marketing director at a conference. The speech must carry some "story" to grab the attention of the audience and also to set the tone for the conference that would follow.

The theme of the conference is "Fit for future" and will deal with the topic of companies adapting themselves to be fit for the future. Today's market leaders and brands can be tomorrow's 'nobody' and today's underdog can overthrow and overtake kings and princes of the marketplace in this rapidly changing marketplace. Unless we adapt - unless we focus - unless we prepare and be fit for the future. The future will come and changes will occur - we can and will continue to lead by being fit for the future. The next is big - much bigger than the now. Let us be fit for the future. Let us be geared to go.

The above paragraph is the crux what needs to be said but we need to build a story or series of 'stories' that engage the minds of the audience which consists of marketing and corporate bigwigs. We need to go beyond the buzz words and reach deeper and really grab the attention of the audience.

You could suggest visuals to support your 400 words if you can. These visuals can be played on the projector while the words are being spoken.

What will follow this 400 word speech/presentation is the company's strategy to be fit for the future. How it intends focusing on it's (1) people, (2) distribution, (3) brand (4) Products and (5) value to customers so that it is 'fit for the future'. We will need separate 200 words on each of these 5 topics too but then that will be a separate job.

We need to see a brief approach or a small 70 word sample of what your writing will look like. This will enable to choose the winning entry and award the job.

The deadlines are short. We will decide within the next two days and after we award the job we will need the copy within the same or the next day.

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