Blog Writing United Kingdom Projects
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opportunity
Brand Identity and Strategy Refresh
Project Description: Everything Seeds, a UK-based B-Corp specialising in sustainable, seed-based promotional merchandise is seeking a highly skilled branding expert to execute a comprehensive overhaul of our brand identity. This project will not only produce a minimalist logo but will also establish a robust brand strategy, including tone of voice, typography, colour palette, iconography, and exemplar brand applications. Objective: To develop a modern, minimalist brand identity that resonates with our values of sustainability, innovation, and user-friendliness, while becoming a recognisable symbol within the promotional merchandise industry. The new identity should clearly communicate our unique positioning and appeal to our primary audience, consisting of promotional merchandise distributors. Scope of Work: 1. Brand Strategy: Create a strategic brand framework that defines our market positioning, key messages, and competitive differentiation. This strategy will guide all visual and textual brand expressions. 2. Tone of Voice: Develop a clear and consistent tone of voice that reflects Everything Seeds’ approachable and professional personality. This will guide all written content from marketing materials to customer communications. 3. Logo Design: Design a minimalist logo that embodies our commitment to eco-friendly practices, ensuring it is versatile and effective across all media. 4. Typography: Select and define primary and secondary typefaces that complement the minimalist logo and enhance readability across digital and print media. 5. Colour Palette: Refine our existing greens and introduce supplementary colours that support a minimalist aesthetic and enhance brand recognition. 6. Iconography: Develop simple, distinctive icons that align with the new branding, to be used in various applications such as digital interfaces and printed materials. 7. Brand Guidelines Development: Compile detailed guidelines that encompass logo usage, typography, colour palette, iconography, tone of voice, and do's and don'ts. These guidelines will ensure consistent application of the brand across all platforms. 8. Brand Examples: Provide examples of the brand applied in various contexts, such as digital marketing, print materials, and merchandise, to illustrate how the elements should be cohesively integrated. Designer Requirements: > Extensive experience in branding and visual identity projects, with a strong emphasis on minimalism and strategic brand development. > Must understand and be able to visually and textually articulate a brand’s values and mission. > Based in the United Kingdom, with outstanding strategic, creative, and communication skills. Project Deliverables: > Strategic brand framework document. > New, minimalist logo design. > Comprehensive brand guidelines that detail logo usage, typography, colour palette, iconography, and tone of voice. > Examples of brand application across different mediums. > A cohesive brand book that encapsulates all guidelines and examples. Application Requirements: > Include a portfolio with examples of minimalist design and strategic brand development, particularly in environmentally focused sectors. > Submit a detailed proposal outlining your understanding of our brand, your strategic and creative approach, and your project management timeline. Selection Criteria: > Proven ability to develop minimalist and strategic brand identities that effectively communicate a client’s values. > Quality and relevance of the portfolio to our specific branding needs. > Comprehensive and thoughtful proposal that aligns with our branding objectives.
8 days ago26 proposalsRemoteCopywriting for Borowski Art Glass 文案 - 博罗夫斯基艺术玻璃
Borowski is a glass art brand that originated in Germany. Borowski passes its fascination for luxury glass artwork to its customers through its objects, including Studio Lines, Outdoor Objects and Art Objects. Borowski’s brand message of Love, Passion and Perfection are displayed with each handcrafted pieces. Our website for Borowski Asia Pacific: https://www.borowski-glass.com.hk 博罗夫斯基是一个起源于德国的玻璃艺术品牌。博罗夫斯基将其对豪华玻璃艺术创作的痴迷和热爱通过其作品传递给客户,包括工作室系列、户外系列和艺术家系列。博罗夫斯基品牌的每一个手工艺术作品都向人们传达了爱,激情和完美。我们的中国官方网站:https://www.borowski-glass.cn Our strategy requires to a continues stream of regular English and/or Chinese blog articles related to all topics (glass or home/garden Lifestyle...) relevant to our products. Each blog post will be between 1000 ~ 2000 words per post. 我们需要寻找顶级的英文及/或中文文案为我们定期提供有关博罗夫斯基艺术作品相关的所有主题(包括:玻璃艺术作品,或者家居/花园等格调高雅的生活方式…) 的博客文章等。每篇博文字数在1000 ~ 2000字之间。 It's a long-term work, and if you are an English native speaker or Chinese native speaker (Bilingual is even better), and have experience writing articles or developing/producing any content for any media types, that would be great. 这是一项长期的工作,如果你有丰富的文案创作或具有为任何类型的媒体开发/创作文案内容的经验(熟悉中英文文案创作更佳),请与我们联系。 This project requires: 这个项目要求具有: - Copywriting expertise 文案经验 - Creativity and ability to conceptualize 专业文案创意和概念化的能力 - Familiarity with Glass Artwork (priority at Art Glass topic writing or experience with story tellings about masterworks etc. is preferred) 熟悉玻璃艺术品(有艺术玻璃主题创作或具有艺术故事叙述经验等的将优先考虑) - Familiarity with Home Lifestyle or Garden/Landscape decoration (good taste at new modern Home decoration, Garden decoration or Landscape decoration etc. as to well implement contemporary art into lifestyle...) 熟悉国内的生活方式或园林/景观装饰(具有过人的现代家居装饰,花园装饰或景观装饰品位,能很好地将当代艺术融入极具格调的生活方式当中……) In your proposal, please share a brief summary of your experience and tell us about your most successful copywriting project to date. 请在你的提案中,分享一个简短的经验总结,并告诉我们你迄今为止最成功的文案项目。
4 years ago44 proposalsRemote