Accounting Chennai Projects
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Marketing Manager
Marketing Manager Job Introduction Are you looking for a new challenge that gives you the chance to get creative and use your knowledge of Marketing to take Marketing at our business to the next level? Looking for a company that wants to help further your career as well as provide you with an exciting, inspiring and fun place to work? If the answer to all of these questions is ‘yes’ then you’re just the kind of person we’re looking for! Role Responsibility The Marketing Manager will play a leading role in delivering annual category marketing strategy, with key focus upon marketing planning, stakeholder collaboration and management, driving annual marketing revenue targets. As a Marketing Manager, you will: Set a flexible and validated annual marketing calendar, designed to be customer-centric, support annual business objectives, and strategically planned for categories whilst ensuring alignment with broader messaging Drive the annual marketing calendar: Consistently validate annual marketing calendar and marketing strategy for each campaign, continuously demonstrating understanding of our customer and identifying clear customer acquisition and retention tactics, alongside increased frequency of visit and purchase Role-model close partnership with CRM, Digital Analytics, and Insights team to provide validated data foundation to our marketing briefs and a clear customer targeting strategy; advocate for clear, rationalised, and measurable objectives and KPIs Demonstrate expertise across marketing mix – able to plan and execute campaign using an integrated combination Oversee reporting and analysis of campaign performance vs. KPIs. Guide the team and our agencies on interrogating, and constructively challenging, performance of our campaign - both in-flight to improve performance as well as post-facto, ensuring learnings can refine future planning Lead ongoing alignment on our marketing calendar across key functions/business partners (internal and external), including: B&M; CRM; Digital Trade; Editorial; Insights; Media Agency; Performance Marketing; Press; and Sustainability Facilitate a 'bottom-up' approach across sustainability planning, ensuring relevant messaging is integrated through all our marketing deliveries Provide leadership, motivation and guidance in the day-to-day activities and outputs of the wider marketing team, ensuring timely completion of deadlines and quality-coached outputs. Drive these behaviours in collaboration with the Marketing Project Management Team Continually research, review and share, changes to the market/business landscape, consumer trends and the activities of competitors, (including any compelling marketing activity); adjusting and developing our marketing plans as necessary Steer the building of strategic relationships and partnerships across our brand partner portfolio Provide motivation and guidance in driving mutual accountability for successful delivery of FY Marketing Revenue Targets via a customer-centric lens The Ideal Candidate Strong, proven marketing experience and expertise – particularly across luxury/premium landscapes Experienced in digital marketing, with a strong knowledge of media landscape overall for premium customer segments Keen commercial awareness and critical thinker with excellent numerical and analytical skills: Proficient in Excel with ability to synthesise large amounts of data and information into concise recommendations and actions Experienced in working across broad cross-functional stakeholder groups to turn strategy into actionable marketing plans Resilient, naturally pragmatic and resourceful solutions-based work style with a ‘can do’ attitude and strong focus upon delivery: Able to plan, lead, manage and adapt multiple projects at the same time on deadlines, as well as confident and comfortable in making quick decisions Able to meet targets and take responsibility for own performance: Experienced in measuring delivery of marketing plans against customer KPIs A natural leader. Coaching team members to drive performance & enable change as well as supporting development
9 days ago15 proposalsRemoteSEO Campaign required
A comprehensive SEO campaign is required to enhance the online presence of our website. The campaign should encompass a thorough business and technical overview to understand our goals and the technical aspects of our website. A competitive analysis report will be conducted to gain insights into our competitors' SEO strategies, enabling us to develop a competitive advantage. Keyword research and analysis will identify relevant keywords to target and drive organic traffic to our website. An initial rank report will provide a baseline measurement of our website's engine rankings. XML sitemaps will be created and submitted to improve search engine crawling and indexing. Robot.txt optimization will ensure proper control and guidance for search engine bots. Website load time will be checked and optimized to enhance user experience. Page size will be reviewed and optimized to boost site performance. Google Analytics will be implemented and reviewed for accurate performance tracking. Meta tags on targeted pages will be optimized to boost click-through rates. Duplicate content issues will be identified and resolved. Existing web content will be reviewed and optimized for maximum impact. Cross-browser compatibility will be ensured to ensure our website looks and functions flawlessly across different browsers. URL mapping will be created to improve site architecture and user experience. The content on our homepage will be enhanced for increased visibility. The site directory structure and navigation will be streamlined for easy user flow. Broken links will be identified and fixed to provide a smooth user experience. Internal linking optimization will be implemented to improve site architecture and SEO benefits. Meta tags on internal pages will be optimized to improve their visibility. Anchor tag optimization will be enhanced to improve website performance. "No-Follow" links will be properly utilized to maintain SEO integrity. Inquiry pages will be reviewed and suggestions made to maximize conversion opportunities. Root pages' meta tags will be revised for better search visibility. Off-page SEO activities will be undertaken to increase our website's visibility. High PR directory submissions will be made to list our website on reputable directories. Social bookmarking submissions (SBM) will be conducted to share and promote our content on popular social bookmarking platforms. Engaging and SEO-friendly blog posts will be created and shared on our blog to attract our target audience. Blog posts will be submitted for wider exposure through social bookmarking. Optimized images will be submitted to relevant platforms for enhanced visibility. Classified submissions will be made to post content on targeted classified sites for targeted traffic. Videos will be shared on popular video platforms to engage our audience. Profiles will be created and optimized on various platforms to boost brand credibility. Search engine submissions will ensure our website is indexed on major search engines for better visibility. The campaign will be executed by a skilled SEO professional who will analyze our website's current SEO status, identify areas for improvement, and implement effective strategies to achieve our desired results. Regular progress reports and updates will be provided to ensure transparency and accountability throughout the campaign. The freelancer should have a proven track record of successful SEO campaigns and a deep understanding of the latest SEO techniques and algorithms. They should be able to provide clear and concise recommendations and deliver measurable results within a reasonable timeframe. In conclusion, our SEO campaign aims to improve our website's organic traffic,rankings, and overall online presence. By conducting a thorough business and technical overview, conducting a competitive analysis, implementing effective keyword research and optimization, optimizing XML sitemaps, robot.txt optimization, website load time, page size, and Google Analytics, and optimizing meta tags and internal links, we can achieve our goals and establish our website as a leading authority in our industry. The off-page SEO activities will further enhance our website's visibility and reach, allowing us to attract more targeted traffic and increase our conversion rates. We are confident that with the expertise and dedication of the selected freelancer, we can achieve significant improvements in our SEO performance and achieve long-term success in the online marketplace.
2 days ago45 proposalsRemoteTailor existing health content for TikTok
Project Overview: Promoting Obesity and Mental Health Awareness on TikTok Using AI Avatars Background This project is designed to leverage TikTok, using AI avatars, to promote awareness and understanding around obesity and mental health issues. Our goal is to adapt existing content into clear, engaging videos. Through straightforward storytelling facilitated by AI, we aim to communicate vital information on obesity and mental health, encouraging a broad audience towards informed health choices and understanding. Objectives 1. Develop Informative Content: Utilise AI avatars and simple narratives to create TikTok videos that clearly address obesity and mental health issues. 2. Educate a Diverse Audience: Encourage viewers to gain a deeper understanding of obesity and mental health, promoting empathy and self-care. 3. Establish a Recognised Platform: Build a noted TikTok presence focused on offering reliable information and support regarding obesity and mental health. Targeted Content • Educational Videos: AI avatar-led presentations explaining factors contributing to obesity and mental health, prevention strategies, and support options. • Personal Stories: Utilise AI avatars to share real-life experiences related to overcoming challenges with obesity and mental health, aiming to inspire and inform. • Interactive Engagement: Craft challenges, Q&A sessions, and videos that debunk myths about obesity and mental health, fostering a supportive community dialogue. Content Strategy • Script Writing: Prepare scripts that clearly and empathetically convey key messages about obesity and mental health. • AI Avatar Customisation: Select an AI avatar that aligns with the project’s aims and appeals to a wide audience, ensuring a consistent and relatable online persona. • Participatory Content: Engage viewers with TikTok’s interactive features to create content that encourages active involvement and spreads awareness. Responsibilities • Write and refine straightforward, empathetic scripts focusing on obesity and mental health. • Manage AI avatar video production, ensuring they are of high quality and consistently aligned with the project’s goals. • Schedule and monitor posts, engage with the community, and evaluate content performance to enhance engagement and reach. Requirements • Expertise in health communication, particularly around obesity and mental health, and digital content creation. • Proficiency with AI avatar technology and video editing software. • Knowledge of TikTok’s algorithms and engagement strategies, with a focus on sensitive content handling. Expected Outcomes • A prominent TikTok account recognised for its contribution to obesity and mental health awareness, providing valuable information and support. • Increased awareness and understanding among viewers, fostering a supportive and well-informed community. • A benchmark for using digital innovation to tackle complex health issues, showing the potential of AI and social media in public health advocacy. This initiative represents a valuable opportunity to use cutting-edge technology and social media for meaningful health advocacy, addressing critical issues like obesity and mental health with clarity and compassion.
15 days ago14 proposalsRemote