Social media offers on PeoplePerHour<\/h3>\n \n <\/div>\n <\/div>\n \n \n \n ![\"\"](\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2022\/10\/Social-media-growth-216x216.png\")
Skyrocket your Followers on Instagram Organically<\/h4>\n
\u00a3140<\/small><\/p>\n <\/a>\n <\/div>\n \n \n ![\"\"](\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2022\/10\/Social-media-posts-216x216.jpeg\")
Write a month’s worth of engaging and unique social media posts<\/h4>\n
\u00a335<\/small><\/p>\n <\/a>\n <\/div>\n \n \n ![\"\"](\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2022\/10\/Social-ads-216x216.jpeg\")
Build an awesome Facebook Paid Ad Campaign (PPC)<\/h4>\n
\u00a390<\/small><\/p>\n <\/a>\n <\/div>\n \n \n ![\"\"](\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2022\/10\/Sociak-media-marketing-216x216.jpeg\")
See more social media offers<\/h4>\n
<\/small><\/p>\n <\/a>\n <\/div>\n <\/div>\n<\/div>\n\n\n
The more followers you have, the wider your reach and the better your chances of sales conversions. But, if your follower count isn\u2019t as high as you would like it to be, a freelance Facebook marketing expert<\/a> can help boost your traffic and give your Black Friday campaign a shot in the arm.<\/p>\n\n\n\nTime-restricted deals<\/h2>\n\n\n\n
One tactic that works well in Black Friday marketing is the time-sensitive deal. Amazon\u2019s Flash Deals are a great example of a time-restricted deal as customers know they only have a certain period before the deal runs out, or they might miss out before then if enough people have already bought the item.<\/p>\n\n\n\n
This creates a sense of urgency that encourages more people to act swiftly. Brands can use their social media channels to showcase their time-restricted deals, counting down to the deal itself as well as urging followers to act quickly.<\/p>\n\n\n\n
Team up with influencers<\/h2>\n\n\n\n
Social media influencers are a marketing tool utilised by companies to great effect. Projections show brands will spend a record $4.6 billion on influencer marketing by 2023<\/a>, indicating that many see value in it. Providing an influencer with an exclusive discount code for their followers while they review or unbox your products is a great way to generate additional interest in your brand.<\/p>\n\n\n\nHowever, finding the right influencer is important as they must not only bring additional eyes to your Black Friday social media campaign but they and their followers must align with your values. Influencers bring a wider reach and more eyes to your brand and your Black Friday deals but if their followers do not resonate with your brand it may be an ineffective exploit.<\/p>\n\n\n\n
Video content is essential<\/h2>\n\n\n\n
With an impressive 6 out of 10 people preferring to watch online videos over television and 84% of people convinced to purchase after watching a video<\/a>, brands must focus their activities on this form of content. Social media users are keen on video content so companies and brands must make a concerted effort to provide high-quality content.<\/p>\n\n\n\n \n Video marketing offers on PeoplePerHour<\/h3>\n \n <\/div>\n <\/div>\n \n \n \n ![\"\"](\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-13-at-18.06.21-216x216.png\")
Create a business \/product promo video advert \/free voiceover<\/h4>\n
\u00a3100<\/small><\/p>\n <\/a>\n <\/div>\n \n \n ![\"\"](\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-13-at-18.05.59-216x216.png\")
Make a professional animated explainer video \/Free UK voice-over<\/h4>\n
\u00a3145<\/small><\/p>\n <\/a>\n <\/div>\n \n \n ![\"\"](\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2022\/10\/Video-Youtube-SEO-216x216.png\")
Best YouTube SEO for video channel ranking<\/h4>\n
\u00a350<\/small><\/p>\n <\/a>\n <\/div>\n \n \n ![\"\"](\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2022\/10\/Video-marketing-216x216.jpeg\")
See more video marketing offers<\/h4>\n
<\/small><\/p>\n <\/a>\n <\/div>\n <\/div>\n<\/div>\n\n\n
Video is more engaging and helps build a buzz for your brand and your promotional offers. Combined with good video production such as infographics, slides and professional footage, customers feel more confident about your social media marketing campaign.<\/p>\n\n\n\n
Recurring URLs<\/h2>\n\n\n\n
Many companies feel the need to create a brand new page on their website each year dedicated to their Black Friday social media campaign. They may also create additional new pages for other annual sales and calendar events such as Christmas, Mother\u2019s Day, bank holidays, etc.<\/p>\n\n\n\n
However, this can be detrimental to your online presence and it\u2019s not an ideal SEO technique. For example, Google<\/a> offers its best practices to businesses for these events and it suggests it\u2019s more useful for SEO rankings to use a recurring URL rather than a fresh one each time you have a sale.<\/p>\n\n\n\nExperts at Artemis Marketing<\/a>, a digital marketing and SEO specialist, back this theory up. \u201cThanks to years of experience we see specialist pages using a recurring URL benefit from a static page as this retains the ranking profile that new pages do not have and naturally resurfaces when it becomes relevant again.\u201d<\/p>\n\n\n\nBy always displaying your Black Friday marketing page it ensures that it doesn\u2019t fall off in the rankings when next year\u2019s sale rolls back around. Of course, it\u2019s important to update the information each year to ensure it is current otherwise this can be punished in the rankings or seen as outdated by Google.<\/p>\n\n\n\n
Use hashtags effectively<\/h2>\n\n\n\n
Hashtags remain a fundamental approach to increasing the number of eyes on your brand and Black Friday social media campaign. Using the Black Friday hashtag helps you to connect with potential customers looking for deals, helping them to find your products and services.<\/p>\n\n\n\n
But we can take a lesson from SEO to help make this process more effective. Smaller companies competing for more generic keywords find themselves dwarfed by much larger competition, making it next to impossible to make inroads in digital marketing.<\/p>\n\n\n\n
Alternatively, by effectively using long-tail keywords, which are more specific by location or product description, companies can outrank their closest competitors. This also applies to hashtags and a company may wish to use geo-specific terms in conjunction with Black Friday tags.<\/p>\n\n\n\n
With approximately 70% of page views coming from long-tail keyword searches<\/a>, companies can ensure they are found on social media with the right terminology. Partnering up with a freelance social media expert<\/a> can help fill the gaps in your knowledge to ensure you are using your platforms effectively not just for Black Friday but throughout the year.<\/p>\n\n\n\nInstagram shops and freebies<\/h2>\n\n\n\n
Perhaps the ultimate in a Black Friday social media campaign is using a process that means your customers don\u2019t even leave the platform to make a purchase. Instagram Shopping allows brands to curate catalogues and collections that feature on people\u2019s newsfeeds.<\/p>\n\n\n\n
Skyrocket your Followers on Instagram Organically<\/h4>\n
\u00a3140<\/small><\/p>\n <\/a>\n <\/div>\n \u00a335<\/small><\/p>\n <\/a>\n <\/div>\n \u00a390<\/small><\/p>\n <\/a>\n <\/div>\n <\/small><\/p>\n <\/a>\n <\/div>\n <\/div>\n<\/div>\n\n\n The more followers you have, the wider your reach and the better your chances of sales conversions. But, if your follower count isn\u2019t as high as you would like it to be, a freelance Facebook marketing expert<\/a> can help boost your traffic and give your Black Friday campaign a shot in the arm.<\/p>\n\n\n\n One tactic that works well in Black Friday marketing is the time-sensitive deal. Amazon\u2019s Flash Deals are a great example of a time-restricted deal as customers know they only have a certain period before the deal runs out, or they might miss out before then if enough people have already bought the item.<\/p>\n\n\n\n This creates a sense of urgency that encourages more people to act swiftly. Brands can use their social media channels to showcase their time-restricted deals, counting down to the deal itself as well as urging followers to act quickly.<\/p>\n\n\n\n Social media influencers are a marketing tool utilised by companies to great effect. Projections show brands will spend a record $4.6 billion on influencer marketing by 2023<\/a>, indicating that many see value in it. Providing an influencer with an exclusive discount code for their followers while they review or unbox your products is a great way to generate additional interest in your brand.<\/p>\n\n\n\n However, finding the right influencer is important as they must not only bring additional eyes to your Black Friday social media campaign but they and their followers must align with your values. Influencers bring a wider reach and more eyes to your brand and your Black Friday deals but if their followers do not resonate with your brand it may be an ineffective exploit.<\/p>\n\n\n\n With an impressive 6 out of 10 people preferring to watch online videos over television and 84% of people convinced to purchase after watching a video<\/a>, brands must focus their activities on this form of content. Social media users are keen on video content so companies and brands must make a concerted effort to provide high-quality content.<\/p>\n\n\n \u00a3100<\/small><\/p>\n <\/a>\n <\/div>\n \u00a3145<\/small><\/p>\n <\/a>\n <\/div>\n \u00a350<\/small><\/p>\n <\/a>\n <\/div>\n <\/small><\/p>\n <\/a>\n <\/div>\n <\/div>\n<\/div>\n\n\n Video is more engaging and helps build a buzz for your brand and your promotional offers. Combined with good video production such as infographics, slides and professional footage, customers feel more confident about your social media marketing campaign.<\/p>\n\n\n\n Many companies feel the need to create a brand new page on their website each year dedicated to their Black Friday social media campaign. They may also create additional new pages for other annual sales and calendar events such as Christmas, Mother\u2019s Day, bank holidays, etc.<\/p>\n\n\n\n However, this can be detrimental to your online presence and it\u2019s not an ideal SEO technique. For example, Google<\/a> offers its best practices to businesses for these events and it suggests it\u2019s more useful for SEO rankings to use a recurring URL rather than a fresh one each time you have a sale.<\/p>\n\n\n\n Experts at Artemis Marketing<\/a>, a digital marketing and SEO specialist, back this theory up. \u201cThanks to years of experience we see specialist pages using a recurring URL benefit from a static page as this retains the ranking profile that new pages do not have and naturally resurfaces when it becomes relevant again.\u201d<\/p>\n\n\n\n By always displaying your Black Friday marketing page it ensures that it doesn\u2019t fall off in the rankings when next year\u2019s sale rolls back around. Of course, it\u2019s important to update the information each year to ensure it is current otherwise this can be punished in the rankings or seen as outdated by Google.<\/p>\n\n\n\n Hashtags remain a fundamental approach to increasing the number of eyes on your brand and Black Friday social media campaign. Using the Black Friday hashtag helps you to connect with potential customers looking for deals, helping them to find your products and services.<\/p>\n\n\n\n But we can take a lesson from SEO to help make this process more effective. Smaller companies competing for more generic keywords find themselves dwarfed by much larger competition, making it next to impossible to make inroads in digital marketing.<\/p>\n\n\n\n Alternatively, by effectively using long-tail keywords, which are more specific by location or product description, companies can outrank their closest competitors. This also applies to hashtags and a company may wish to use geo-specific terms in conjunction with Black Friday tags.<\/p>\n\n\n\n With approximately 70% of page views coming from long-tail keyword searches<\/a>, companies can ensure they are found on social media with the right terminology. Partnering up with a freelance social media expert<\/a> can help fill the gaps in your knowledge to ensure you are using your platforms effectively not just for Black Friday but throughout the year.<\/p>\n\n\n\n Perhaps the ultimate in a Black Friday social media campaign is using a process that means your customers don\u2019t even leave the platform to make a purchase. Instagram Shopping allows brands to curate catalogues and collections that feature on people\u2019s newsfeeds.<\/p>\n\n\n\n Write a month’s worth of engaging and unique social media posts<\/h4>\n
Build an awesome Facebook Paid Ad Campaign (PPC)<\/h4>\n
See more social media offers<\/h4>\n
Time-restricted deals<\/h2>\n\n\n\n
Team up with influencers<\/h2>\n\n\n\n
Video content is essential<\/h2>\n\n\n\n
Video marketing offers on PeoplePerHour<\/h3>\n
Create a business \/product promo video advert \/free voiceover<\/h4>\n
Make a professional animated explainer video \/Free UK voice-over<\/h4>\n
Best YouTube SEO for video channel ranking<\/h4>\n
See more video marketing offers<\/h4>\n
Recurring URLs<\/h2>\n\n\n\n
Use hashtags effectively<\/h2>\n\n\n\n
Instagram shops and freebies<\/h2>\n\n\n\n