{"id":31219,"date":"2022-10-13T17:53:30","date_gmt":"2022-10-13T16:53:30","guid":{"rendered":"https:\/\/www.peopleperhour.com\/discover\/?post_type=guides&p=31219"},"modified":"2023-10-12T15:25:27","modified_gmt":"2023-10-12T14:25:27","slug":"black-friday-marketing","status":"publish","type":"guides","link":"https:\/\/www.peopleperhour.com\/discover\/guides\/black-friday-marketing\/","title":{"rendered":"7 Black Friday e-commerce marketing strategies for 2023"},"content":{"rendered":"\n

The event known as Black Friday has now become, what e-commerce businesses believe to be, the most important <\/strong>marketing event to take place every year. <\/p>\n\n\n\n

The term Black Friday originated in the USA in the 1950s, after crowds of shoppers would flock to their local stores and spend as much as they could afford in preparation for the official \u201choliday\u201d season. Over time, this evolved into a weekend of sales and discounts across the world.<\/p>\n\n\n\n

Black Friday 2023 falls on 24th November <\/strong>and to help get the most out of your online sales, we\u2019ve put together a handy guide of top Black Friday marketing strategies that will help you stand out from your competitors and grow your eCommerce business.\u00a0<\/p>\n\n\n\n

How to create a successful Black Friday marketing strategy for e-commerce<\/h2>\n\n\n\n
    \n
  1. Email Marketing Blasts <\/strong><\/li>\n<\/ol>\n\n\n\n

    Who doesn\u2019t enjoy discounts sent to their inbox? Customers are more likely to look out for these emails in the lead-up to Black Friday. Take advantage of this and get your eCommerce marketing strategy in place. <\/p>\n\n\n\n

    Although there is no doubt that social media marketing is becoming increasingly popular with eCommerce sales, email marketing is still one of the strongest marketing strategies to date that will boost your sales and grow your customer base. In fact, it was found that 25.1% of sales<\/a> came from Black Friday email promotions alone – evidence that this is a Black Friday Marketing Strategy you want to focus on.<\/strong><\/p>\n\n\n

    \n
    \n

    Email marketing offers on PeoplePerHour<\/h3>\n
    \n <\/div>\n <\/div>\n
    \n
    \n \n \"\"

    Design and code responsive HTML email template<\/h4>\n

    \u00a3120<\/small><\/p>\n <\/a>\n <\/div>\n

    \n \n \"\"

    Design your HTML Newsletter, Email Campaign, Mailchimp template<\/h4>\n

    \u00a380<\/small><\/p>\n <\/a>\n <\/div>\n

    \n \n \"\"

    Design a responsive Editable Mailchimp email template<\/h4>\n

    \u00a325<\/small><\/p>\n <\/a>\n <\/div>\n

    \n \n \"\"

    See all email marketing offers<\/h4>\n

    <\/small><\/p>\n <\/a>\n <\/div>\n <\/div>\n<\/div>\n\n\n

    Here are some ways to maximise your Black Friday email campaigns: <\/p>\n\n\n\n