{"id":31115,"date":"2022-04-11T11:47:26","date_gmt":"2022-04-11T10:47:26","guid":{"rendered":"https:\/\/www.peopleperhour.com\/discover\/?post_type=guides&#038;p=31115"},"modified":"2022-04-22T11:23:03","modified_gmt":"2022-04-22T10:23:03","slug":"logo-colour-combinations","status":"publish","type":"guides","link":"https:\/\/www.peopleperhour.com\/discover\/guides\/logo-colour-combinations\/","title":{"rendered":"15 logo colour combinations to make your logo stand out"},"content":{"rendered":"\n<p>Creating the <a href=\"https:\/\/www.peopleperhour.com\/discover\/guides\/how-to-design-the-perfect-brand-logo\/\">perfect logo for your brand<\/a> can be one of the most challenging early tasks for a new business. And no stage of that process is more difficult than choosing the logo colour combinations that will define your brand identity for years to come. Thankfully, you need to scroll the internet no further, as we\u2019re here to provide you with everything you need to know about choosing the right colours for your logo design.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When should I start looking at the colour of my logo?<\/h2>\n\n\n\n<p>Firstly, you should consider <a href=\"https:\/\/www.peopleperhour.com\/discover\/guides\/five-types-of-logos-and-when-they-work-best\/\" target=\"_blank\" rel=\"noreferrer noopener\">what type of logo you want<\/a>, such as whether you want a logotype or logomark. Once you&#8217;ve briefed the <a href=\"https:\/\/www.peopleperhour.com\/hire-freelancers\/design\/logo-design\">logo designer<\/a> with this, then it&#8217;s time to start working on concepts. It may sound counter-intuitive, but our recommendation is to always start <a href=\"https:\/\/www.peopleperhour.com\/discover\/guides\/how-to-design-a-logo-the-simple-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">creating logo concepts<\/a> with your graphic designer in black and white before you start considering colours. Why? Looking at concepts in black and white allows you to interpret the design of the concepts for what they are, rather than which colour you prefer.&nbsp;<\/p>\n\n\n\n<p>By using this method, you focus on the elements of your logo with far more precision than you would with colour. How does the logo design tell the story of your brand? What message does it convey to potential customers? These are all essential elements that shouldn\u2019t be clouded by colour. Once you\u2019re happy with a concept, it\u2019s time to start thinking about your logo colour combination.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are logo colour combinations?<\/h2>\n\n\n\n<p>This might sound like a stupid question, but hear us out. We\u2019re sure you know what a colour combination is, but do you know the different types of logo colour combinations you should be considering? The best way to start is by looking at the colour theory wheel.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2022\/04\/Colour-theory-wheel-1024x320.jpg\" alt=\"\" class=\"wp-image-31116\"\/><\/figure>\n\n\n\n<p>Within the colour wheel, there are 4 styles of colour combinations; Monochromatic, Analogous, Complementary and Triadic. Each of these combinations has its own merit for logo design, so it\u2019s an important starting point on your colour choosing journey.<\/p>\n\n\n\n<p>As you can see from the image above, monochromatic colour combinations use different shades of the same colour. So, for example in the monochromatic wheel above, we have a number of different shades of yellow. It might sound boring to limit yourself to one colour, but this can be used to add depth, as well as give your logo a contemporary and minimalist look.<\/p>\n\n\n\n<p>Analogous logo colour combinations range from 2 to 5 colours that sit alongside each other within the colour wheel. In the example above, you can see that we\u2019ve chosen the 3 colours yellow, orange and red. The idea of using these combinations is to create a harmonious balance where one colour can often dominate whilst the other colours provide a supporting role.<\/p>\n\n\n\n<p>On the other hand, complementary colour combinations take colours from either end of the colour wheel. This provides two colours that can create sharp lines and high contrast alongside each other. These can be very effective if you\u2019re looking for a high impact colour combination that catches the eye.<\/p>\n\n\n\n<p>Finally, triadic combinations are created by drawing a triangle in the centre of the colour wheel. At each point of the triangle, take a colour to give yourself a dynamic 3-colour palette. Triadic logos are similar to complementary colours, but they have 3 contrasting colours instead of 2. Look at brands such as Burger King as an example of a triadic logo colour combination.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is logo colour important?<\/h2>\n\n\n\n<p>Different colours evoke different emotions in people. You want to evoke an emotion that is representative of the emotion that your brand is trying to achieve. Research your customer profiles, look at competitors in your industry, and deeply consider the type of <a href=\"https:\/\/www.peopleperhour.com\/hire-freelancers\/marketing-branding-sales\/branding\" target=\"_blank\" rel=\"noreferrer noopener\">brand identity<\/a> that you want to achieve.&nbsp;<\/p>\n\n\n\n<p>These are crucial considerations to take into account before diving into a colour scheme that you\u2019re stuck with for years to come &#8211; unless you\u2019ve got the budget for an immediate rebrand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">15 logo colour combinations<\/h2>\n\n\n\n<p>Sometimes we associate colour combinations with specific sectors which can help identify what industry a logo belongs to. You might decide that you want to use this as a foundation for your own colour combination, or equally, you might decide to go against the status quo if you see yourself as a disruptor of your industry. See if you can identify which industries these examples typically belong to.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"517\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2022\/04\/Industry-colour-combos-1.jpg\" alt=\"\" class=\"wp-image-31140\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Blue &amp; White&nbsp;<\/strong><\/h3>\n\n\n\n<p>Sector: Technology<\/p>\n\n\n\n<p>On the top left is Facebook\u2019s brand colours, which are very similar to many other tech brands including the likes of Skype, Twitter and Samsung. Blue is the prominent colour with white playing the supportive role for all of these brands and is said to evoke stability, trust and security.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Red &amp; Orange<\/strong><\/h3>\n\n\n\n<p>Sector: Finance<\/p>\n\n\n\n<p>Next up we have Mastercard\u2019s analogous brand colours. This set of colours is prominently used by brands in the financial services sector including the likes of Monzo, HSBC and Santander. Red as a brand colour suggests power and authority.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>Green &amp; Emerald<\/strong><\/h3>\n\n\n\n<p>Sector: Food &amp; Drink<\/p>\n\n\n\n<p>This combination is classically used by brands in the food &amp; beverage sector. The colours we\u2019ve shared above are Starbucks\u2019 brand colours. However, you can also see similar colour combinations used by Subway, Heineken and Whole Foods. The colour green represents natural products and this might explain why it\u2019s favoured by many brands in this industry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. <strong>Black &amp; Yellow<\/strong><\/h3>\n\n\n\n<p>Sector: Industrial<\/p>\n\n\n\n<p>This is a classic combination for industrial brands. Think Caterpillar (CAT), JCB and Stanley as three huge players in this sector that all use this logo colour combination. A lot of industrial signage is created in black and yellow which explains why the choice was natural for these global powerhouses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Logo colour combinations and brand personality<\/h2>\n\n\n\n<p>Your logo colour combination gives customers an insight into your brand personality before they know anything else about your brand or business. Below we&#8217;ve provided 10 examples of colour combinations and the brand personality traits they can imply.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Red &amp; Navy<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"996\" height=\"519\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2022\/04\/Red-Black.jpg\" alt=\"\" class=\"wp-image-31118\"\/><\/figure>\n\n\n\n<p>Personality: energetic, provocative, attention-grabbing<\/p>\n\n\n\n<p>Red and navy is a colour combination using the complementary colour wheel. Red and blue is the classic contrasting colour scheme. The dark shades of primary colours merge into a bold colour combination. The red brings the energy and the blue makes the red pop with sharp lines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Blackcurrant &amp; Light Blue<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"996\" height=\"519\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2022\/04\/Blue-Blue.jpg\" alt=\"\" class=\"wp-image-31119\"\/><\/figure>\n\n\n\n<p>Personality: royalty, sophistication, nostalgia, mystery, spirituality<\/p>\n\n\n\n<p>Using the analogous colour theory wheel, this combination brings a regal element to a logo. Analogous colours work great with logos, icons and infographics as they are pleasing to the eye. This mystical colour combination is great for any spiritual brand but it doesn\u2019t stop there. It\u2018s also commonly used for tech businesses dealing with media and communications.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Blue &amp; Pastel Pink<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"996\" height=\"515\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2022\/04\/Blue-Pink.jpg\" alt=\"\" class=\"wp-image-31120\"\/><\/figure>\n\n\n\n<p>Personality: trustworthy, dependable, secure, responsible, confident<\/p>\n\n\n\n<p>The blues and pinks in this colour combination will work well as contrasting backgrounds with whites and blacks as contrasting text. Blue doesn\u2019t have to be for boys and pink doesn\u2019t have to be for girls. Pair them together for a confident colour combination that has no boundaries.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. Lime Green &amp; Emerald<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"997\" height=\"512\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2022\/04\/Green-Green.jpg\" alt=\"\" class=\"wp-image-31121\"\/><\/figure>\n\n\n\n<p>Personality: wealth, health, prestige, serenity, generosity, nature<\/p>\n\n\n\n<p>The greens in this combination complement each other whilst the dark and light colours bring a nice contrast. This green colour palette is reminiscent of nature. The darker green shows wealth and by pairing it with this lighter green, your logo will be kept cool and fresh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>9. Light purple, Mint &amp; Yellow<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"362\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2022\/04\/Light-Purple-Mint-Yellow-1-1024x362.jpg\" alt=\"\" class=\"wp-image-31122\"\/><\/figure>\n\n\n\n<p>Personality: positivity, light, warmth, motivation, creativity, happiness<\/p>\n\n\n\n<p>These colours are an example of a triadic logo colour combination. They work together to create a soft and tranquil brand. The lavender purple and yellow are tried and tested, whilst the green accent adds the perfect flair. If you want a stunning <a href=\"https:\/\/looka.com\/blog\/designing-a-pastel-logo\/\">pastel logo<\/a> that is spring-inspired, then this might just be perfect for you!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>10. Orange &amp; Peach<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"997\" height=\"512\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2022\/04\/Orange-Orange.jpg\" alt=\"\" class=\"wp-image-31123\"\/><\/figure>\n\n\n\n<p>Personality: vitality, fun, playful, exuberant, outgoing<\/p>\n\n\n\n<p>A punchy monochromatic colour combination for an exuberant and cheeky brand that doesn\u2019t take itself too seriously. If you don\u2019t want to use multiple colours, using different tones of the same colour is a great way to add depth. Be playful and add this colour combination to branding assets such as icons and photography.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>11. Earthy Brown &amp; Light Brown<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"996\" height=\"515\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2022\/04\/Brown-Brown.jpg\" alt=\"\" class=\"wp-image-31124\"\/><\/figure>\n\n\n\n<p>Personality: earth-like, natural, simplistic, durable, comforting<\/p>\n\n\n\n<p>The brown tones in this combination are similar shades but they\u2019re far enough apart on the colour theory wheel to look like different colours to add balance to the colour combination. Brown isn\u2019t the most used colour in branding but can be great for coffee brands or natural products. Though these colours on their own might be plain and boring, together they create an inviting, warm feeling.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>12. Black &amp; Gold<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"998\" height=\"520\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2022\/04\/Black-Beige.jpg\" alt=\"\" class=\"wp-image-31125\"\/><\/figure>\n\n\n\n<p>Personality: Prestige, value, timelessness, sophistication, power<\/p>\n\n\n\n<p>Want a colour combo that creates a powerful, but classy brand? There\u2019s no better colour to represent power and sophistication than black. Pair it with a gold like this one and you have yourself a timeless brand. Great for clothing and jewellery brands.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>13. White &amp; Grey<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"997\" height=\"512\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2022\/04\/White-Grey.jpg\" alt=\"\" class=\"wp-image-31126\"\/><\/figure>\n\n\n\n<p>Personality: pure, noble, clean, soft<\/p>\n\n\n\n<p>Guess what, your logo doesn\u2019t always have to be bright and loud. Keep it clean and classy with shades of white. Too much white can be sterile though, so we\u2019ve paired it with a darker shade of grey for this combination to provide depth and texture.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>14. Navy, Red &amp; Yellow<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"362\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2022\/04\/Blue-Red-Yellow-1024x362.jpg\" alt=\"\" class=\"wp-image-31127\"\/><\/figure>\n\n\n\n<p>Personality: energetic, powerful, confident, loud<\/p>\n\n\n\n<p>If you want a bold and powerful triadic logo colour combination, then this might just fit the bill. The bright red and yellow colours give off the aura of a confident brand, and the subtle navy adds depth to the composition.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>15. Pink &amp; Navy<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"997\" height=\"512\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2022\/04\/Pink-Blue-2.jpg\" alt=\"\" class=\"wp-image-31142\"\/><\/figure>\n\n\n\n<p>Personality: electric, active, dynamic, bold<\/p>\n\n\n\n<p>These 2 colours really work hard together to accentuate each other. The dark navy makes the pink pop and catch the eye, which is great if you\u2019re looking for a dynamic and bold colour scheme. Think professionalism meets contemporary.<\/p>\n\n\n\n<p>So there you have it, 15 logo colour combinations for you to consider. We hope that this article has helped you in your branding journey. Even if none of these colours is quite right for you, hopefully, you should now have a better understanding of what you&#8217;re looking for. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating the perfect logo for your brand can be one of the most challenging early tasks for a new business. And no stage of that process is more difficult than choosing the logo colour combinations that will define your brand identity for years to come. Thankfully, you need to scroll the internet no further, as [&hellip;]<\/p>\n","protected":false},"featured_media":31129,"template":"","guides_categories":[396,398],"class_list":["post-31115","guides","type-guides","status-publish","has-post-thumbnail","hentry","guides_categories-design","guides_categories-logo-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>15 logo colour combinations to make your logo stand out<\/title>\n<meta name=\"description\" content=\"Choosing your logo colours is no easy task. 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