{"id":30960,"date":"2021-11-18T17:01:42","date_gmt":"2021-11-18T17:01:42","guid":{"rendered":"https:\/\/www.peopleperhour.com\/discover\/?post_type=guides&#038;p=30960"},"modified":"2022-02-18T15:34:58","modified_gmt":"2022-02-18T15:34:58","slug":"how-to-setup-an-ecommerce-site-from-scratch","status":"publish","type":"guides","link":"https:\/\/www.peopleperhour.com\/discover\/guides\/how-to-setup-an-ecommerce-site-from-scratch\/","title":{"rendered":"How to setup an eCommerce site from scratch"},"content":{"rendered":"\n<p>Every retail business &#8211; big or small &#8211; should be planning to set up an eCommerce arm for their company. It can be quite daunting when you&#8217;re first setting up an eCommerce store from scratch, but if done effectively &#8211; the benefits far outweigh the costs. <\/p>\n\n\n\n<p>So, where should you start in your pursuit of taking your business online? <\/p>\n\n\n\n<p>There are two main factors to consider: <\/p>\n\n\n\n<p><strong>1.<\/strong> <strong>Creating your eCommerce website<\/strong> <\/p>\n\n\n\n<p><strong>2. Using an existing eCommerce marketplace <\/strong>to sell your products <\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"591\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2021\/11\/igor-miske-Px3iBXV-4TU-unsplash-1-1024x591.jpg\" alt=\"\" class=\"wp-image-30879\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-creating-your-own-ecommerce-website\">1. Creating your own eCommerce website<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"which-company-should-i-use-to-create-my-ecommerce-shop\">Which company should I use to create my eCommerce shop?<\/h3>\n\n\n\n<p>This is a common question asked by business owners when looking to set up their online store for the first time.<\/p>\n\n\n\n<p>To help, there are a number of good platforms out there that are specifically designed for eCommerce. The most popular of these are <strong>Shopify, WooCommerce, and Magento.<\/strong> <\/p>\n\n\n\n<p>Let\u2019s take a quick look at the advantages and disadvantages of each platform: <\/p>\n\n\n\n<p id=\"shopify\"><strong>Shopify<\/strong>: <em>Price: \u00a3<\/em><\/p>\n\n\n\n<p id=\"shopify\">Shopify is a very popular platform, largely because it offers the easiest user experience. Its simplistic web design makes for a frictionless process. However, this comes at the expense of flexibility compared to the other two.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p id=\"woocommerce-price\"><strong>WooCommerce<\/strong>: Price: \u00a3\u00a3<\/p>\n\n\n\n<p>WooCommerce offers somewhere in between the two. There is more flexibility than Shopify and it will be easier to use than Magento. It&#8217;s also an integrated add-on to WordPress &#8211; the most used Content Management System (CMS) in the world.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p id=\"magento-price\"><strong>Magento<\/strong>: Price: \u00a3\u00a3\u00a3<\/p>\n\n\n\n<p>Desired by larger businesses, Magento offers much more flexibility than Shopify. However as it&#8217;s more complex to use, you will need more technical ability and help from a developer. Magento is also more expensive than the other two options.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>This is, of course, a very basic overview of each platform. There are more in-depth articles that identify the <a href=\"https:\/\/winningwp.com\/shopify-magento-or-woocommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">pros and cons of Shopify, Magento, and WooCommerce<\/a> so make sure you do your research. <\/p>\n\n\n\n<p>Once you\u2019ve decided the platform you want to use for your business, you may want to look at finding eCommerce <a href=\"https:\/\/www.peopleperhour.com\/hire-freelancers\/technology-programming\/website-development?sort=most-sales\" target=\"_blank\" rel=\"noreferrer noopener\">web developers<\/a> and <a href=\"https:\/\/www.peopleperhour.com\/hire-freelancers\/design\/web-design\" target=\"_blank\" rel=\"noreferrer noopener\">talented web designer<\/a>s on PeoplePerHour to help build out the perfect sales-optimised site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-using-an-ecommerce-marketplace-to-sell-your-products\">2. Using an eCommerce marketplace to sell your products <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-can-i-boost-my-ecommerce-marketplace-sales\">How can I boost my eCommerce marketplace sales?<\/h3>\n\n\n\n<p>Once you\u2019re happy with your website, it\u2019s worth looking into different marketplaces that hold large customer bases (e.g. Amazon and eBay) and taking advantage of their SEO authority. Amazon and eBay are the most well-known, but it\u2019s important to <a href=\"https:\/\/www.sellbrite.com\/blog\/best-ecommerce-marketplaces\/\" target=\"_blank\" rel=\"noreferrer noopener\">research different marketplaces<\/a> that may be more niche and relevant to your products.<\/p>\n\n\n\n<p>We asked <a href=\"https:\/\/www.peopleperhour.com\/freelancer\/marketing-seo\/martin-case-e-commerce-expert-amazon-ebay-ppc-zaxmzma\" target=\"_blank\" rel=\"noreferrer noopener\">Martin Case<\/a> &#8211; PeoplePerHour Academy Mentor and eCommerce expert &#8211; how he maximises sales from marketplace listings. Here&#8217;s what he had to say! <\/p>\n\n\n\n<p><\/p>\n\n\n<div id=\"quote-block_61926b774c439\" class=\"custom-quote\">\n    <blockquote>\n        &#8220;Almost every marketplace sale starts with a potential consumer typing a search term into the search box. Many new sellers make the mistake of listing very basic product information to the marketplaces without researching the target market first.\r\n\r\nCreating titles and descriptions can be hard work and time consuming. However, the marketplaces react positively to well written copy that is the correct length and keyword rich. Invest your time in creating great copy and your business will thrive.&#8221;    <\/blockquote>\n    <div class=\"quote-author\">\n                    <a href=\"https:\/\/www.peopleperhour.com\/freelancer\/marketing-seo\/martin-case-e-commerce-expert-amazon-ebay-ppc-zaxmzma\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2021\/11\/PPH_Meet-the-Mentors_Instagram_Martin_FINAL-48x48.jpeg\" class=\"attachment-author size-author\" alt=\"\" \/><\/a>            <div class=\"author-details\">\n                <div class=\"name\">\n                    <a href=\"https:\/\/www.peopleperhour.com\/freelancer\/marketing-seo\/martin-case-e-commerce-expert-amazon-ebay-ppc-zaxmzma\" target=\"_blank\">Martin Case<\/a>                <\/div>\n                <div class=\"job-desc\">\n                    E-commerce specialist                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"it-s-a-wrap\">It&#8217;s a wrap! <\/h2>\n\n\n\n<p>Diversifying your business will give you more protection when unexpected changes in the economy hit in the future. If you take the steps mentioned above, you\u2019ll put yourself in a great position to start building your online presence.<\/p>\n\n\n\n<p><\/p>\n\n\n<div id=\"carousel-block_618bd63c0da7f\" class=\"carousel wp-block-acf-carousel\">\n    <div class=\"carousel-title\">\n        <h3>Get expert help setting up your eCommerce site<\/h3>\n        <div class=\"carousel-arrows\">\n        <\/div>\n    <\/div>\n    <div class=\"carousel-items\">\n                    <div class=\"carousel-item\">\n                <a href=\"https:\/\/www.peopleperhour.com\/hire-freelancers\/technology-programming\/e-commerce-cms-development\/shopify-developers?sort=most-sales\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"216\" height=\"216\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2021\/11\/eCommerce_Shopify-216x216.jpg\" class=\"attachment-carousel-thumb size-carousel-thumb\" alt=\"\" \/>                    <h4>Shopify Experts<\/h4>\n                    <p><small>Find Shopify Experts to help grow your business digitally. <\/small><\/p>\n                <\/a>\n            <\/div>\n                    <div class=\"carousel-item\">\n                <a href=\"https:\/\/www.peopleperhour.com\/hire-freelancers\/technology-programming\/e-commerce-cms-development\/magento-developers?sort=most-sales\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"216\" height=\"216\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2021\/11\/WebDesign_eCommerce-216x216.jpg\" class=\"attachment-carousel-thumb size-carousel-thumb\" alt=\"\" \/>                    <h4>Magento Specialists<\/h4>\n                    <p><small>Find Magento Specialists to help increase your online reach. <\/small><\/p>\n                <\/a>\n            <\/div>\n                    <div class=\"carousel-item\">\n                <a href=\"https:\/\/www.peopleperhour.com\/hire-freelancers\/technology-programming\/e-commerce-cms-development?sort=most-sales\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"216\" height=\"216\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2021\/11\/eCommerce_fd7a68-216x216.jpg\" class=\"attachment-carousel-thumb size-carousel-thumb\" alt=\"\" \/>                    <h4>eCommerce Experts<\/h4>\n                    <p><small>Find eCommerce Experts to move your business online and reach new audiences. <\/small><\/p>\n                <\/a>\n            <\/div>\n                    <div class=\"carousel-item\">\n                <a href=\"https:\/\/www.peopleperhour.com\/hire-freelancers\/technology-programming\/e-commerce-cms-development\/woocommerce-developers?sort=most-sales\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"216\" height=\"216\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2021\/11\/eCommerce_WooCommerce-216x216.jpg\" class=\"attachment-carousel-thumb size-carousel-thumb\" alt=\"\" \/>                    <h4>WooCommerce Specialists<\/h4>\n                    <p><small>Find WooCommerce Specialists to drive traffic and increase sales. <\/small><\/p>\n                <\/a>\n            <\/div>\n                    <div class=\"carousel-item\">\n                <a href=\"https:\/\/www.peopleperhour.com\/hire-freelancers\/technology-programming\/website-development?sort=most-sales\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"216\" height=\"216\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2021\/10\/pankaj-patel-Ylk5n_nd9dA-unsplash-216x216.jpg\" class=\"attachment-carousel-thumb size-carousel-thumb\" alt=\"Freelance web developer\" \/>                    <h4>Web Developers<\/h4>\n                    <p><small>With our global pool of incredible Web Developers, take the next step and turn your ideas into a reality.<\/small><\/p>\n                <\/a>\n            <\/div>\n                    <div class=\"carousel-item\">\n                <a href=\"https:\/\/www.peopleperhour.com\/hire-freelancers\/design\/web-design\/website-designers?sort=most-sales\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"216\" height=\"216\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2021\/11\/WebDesign_LandingPage-1-216x216.jpg\" class=\"attachment-carousel-thumb size-carousel-thumb\" alt=\"\" \/>                    <h4>Web Designers<\/h4>\n                    <p><small>Grow your community digitally with the help of our expert web designers.<\/small><\/p>\n                <\/a>\n            <\/div>\n            <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Every retail business &#8211; big or small &#8211; should be planning to set up an eCommerce arm for their company. It can be quite daunting when you&#8217;re first setting up an eCommerce store from scratch, but if done effectively &#8211; the benefits far outweigh the costs. So, where should you start in your pursuit of [&hellip;]<\/p>\n","protected":false},"featured_media":30961,"template":"","guides_categories":[389,403,390],"class_list":["post-30960","guides","type-guides","status-publish","has-post-thumbnail","hentry","guides_categories-ecommerce-cms-development","guides_categories-web-design","guides_categories-website-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to setup an eCommerce site from scratch - PeoplePerHour Discover<\/title>\n<meta name=\"description\" content=\"Follow our simple steps to setup an eCommerce site to grow your business online and find the right experts to help you make it happen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.peopleperhour.com\/discover\/guides\/how-to-setup-an-ecommerce-site-from-scratch\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to setup an eCommerce site from scratch\" \/>\n<meta property=\"og:description\" content=\"Follow our simple steps to setup an eCommerce site to grow your business online and find the right experts to help you make it happen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.peopleperhour.com\/discover\/guides\/how-to-setup-an-ecommerce-site-from-scratch\/\" \/>\n<meta property=\"og:site_name\" content=\"PeoplePerHour Discover\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/peopleperhour\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-18T15:34:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2021\/11\/iStock-1273918960.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2119\" \/>\n\t<meta property=\"og:image:height\" content=\"1415\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@peopleperhour\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.peopleperhour.com\\\/discover\\\/guides\\\/how-to-setup-an-ecommerce-site-from-scratch\\\/\",\"url\":\"https:\\\/\\\/www.peopleperhour.com\\\/discover\\\/guides\\\/how-to-setup-an-ecommerce-site-from-scratch\\\/\",\"name\":\"How to setup an eCommerce site from scratch - 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