{"id":30542,"date":"2021-10-12T16:58:45","date_gmt":"2021-10-12T15:58:45","guid":{"rendered":"https:\/\/www.peopleperhour.com\/discover\/?post_type=guides&p=30542"},"modified":"2021-11-16T09:03:11","modified_gmt":"2021-11-16T09:03:11","slug":"how-to-create-a-killer-social-media-strategy","status":"publish","type":"guides","link":"https:\/\/www.peopleperhour.com\/discover\/guides\/how-to-create-a-killer-social-media-strategy\/","title":{"rendered":"5 steps to creating a killer social media strategy"},"content":{"rendered":"\n

Did you know? <\/h2>\n\n\n\n
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\u201cFacebook accounts for 50% of total social referrals and a further 64% of overall revenue\u201d<\/em><\/a><\/p>Robert Gavin, Awario (May 2019)<\/cite><\/blockquote>\n\n\n\n

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\u201c67% of all B2B businesses are using Twitter as a digital marketing tool\u201d<\/em><\/a><\/p>

\u201c90% of young adults use social media, while a third of millennials say social media is one of their preferred channels for communicating with businesses\u201d<\/em><\/a><\/p>Ying Lin, Oberlo (Jan 2021)<\/cite><\/blockquote>\n\n\n\n

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The facts say it all \u2013 social media continues to sell products and services. However, without a carefully constructed social media strategy, even a business with an exceptional product could soon fail in the social realm of the digital world.<\/p>\n\n\n\n

This guide will talk you through the steps to create a successful social media strategy that will help you stand out from the crowd. <\/p>\n\n\n\n

1. Understand your main demographic <\/h2>\n\n\n\n

Understanding your target audience and undertaking customer profiling is essential when creating your social media strategy. Without fully understanding your typical customer, how will you create the right forms of content, present interesting messages, or choose which social platforms to target them on? <\/p>\n\n\n\n

To define your customers and better understand your target market, you should start by creating a \u2018persona\u2019 for them. A customer’s persona could include: <\/p>\n\n\n\n