{"id":30538,"date":"2021-10-12T16:39:23","date_gmt":"2021-10-12T15:39:23","guid":{"rendered":"https:\/\/www.peopleperhour.com\/discover\/?post_type=guides&p=30538"},"modified":"2021-11-16T13:29:47","modified_gmt":"2021-11-16T13:29:47","slug":"how-to-create-a-digital-identity-and-build-an-effective-brand","status":"publish","type":"guides","link":"https:\/\/www.peopleperhour.com\/discover\/guides\/how-to-create-a-digital-identity-and-build-an-effective-brand\/","title":{"rendered":"How to improve your digital identity and build an effective brand"},"content":{"rendered":"\n

In today’s society, both digital identity and branding are important. We live in a world where online content and presence matter more and more. Having an online presence not only helps establish relationships and learn more about the lives of other people but also brings with it a layer of reality that represents a person’s brand and digital identity. <\/p>\n\n\n\n

Consumers and brands use online social platforms to their advantage to not only promote their image, opinions, and ideas but engage with new customers. In fact, it’s found that 60% of consumers<\/a> find products through social media alone. This is why creating a strong digital identity as a brand or business is key to growth. <\/p>\n\n\n\n

In this guide, we will walk you through the concept of digital identity and how you can start improving your personal brand online and attract new customers. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

What does digital identity and personal brand mean?<\/strong><\/h2>\n\n\n\n

Digital identity can be defined as the body of information about an individual, entity, or electronic device that exists online, whereas a personal brand is how a person or organisation promotes themselves. In today’s society, this is typically through online platforms such as social media and websites. <\/p>\n\n\n\n

With this in mind, although having a strong and positive personal brand and digital identity can help grow your business and attract new customers, it can also have a negative impact if misinterpreted by your audience. This can leave the digital identity and personal brand that you’ve built up to become not only tainted but more challenging to recover from. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Where to start <\/strong><\/h2>\n\n\n\n

Begin with a simple search. It’s likely that consumers will use Google or another search engine to find your services. Have a go at entering your name or the name of your brand into the search box and check the results. What does the search engine bring up about you? <\/p>\n\n\n\n

\"\"<\/figure>
\n