{"id":30536,"date":"2021-10-12T16:26:19","date_gmt":"2021-10-12T15:26:19","guid":{"rendered":"https:\/\/www.peopleperhour.com\/discover\/?post_type=guides&#038;p=30536"},"modified":"2021-11-15T17:10:07","modified_gmt":"2021-11-15T17:10:07","slug":"how-to-build-a-personal-brand","status":"publish","type":"guides","link":"https:\/\/www.peopleperhour.com\/discover\/guides\/how-to-build-a-personal-brand\/","title":{"rendered":"How to build a personal brand"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Start shaping your personal brand,&nbsp;so it can shape your future.<\/h2>\n\n\n\n<p>Everyone has a personal brand, but not everyone knows how to use it to their own advantage. A good reputation can carry more weight than your experience and skills put together \u2013 people do business with people, not portfolios! If you take a strategic approach to building your brand, it will soon replace your business card.<\/p>\n\n\n\n<p>This guide is for everyone who wants to&nbsp;improve&nbsp;their situation \u2013 be that to find a better job, win more clients,&nbsp;succeed&nbsp;as a freelancer or earn more industry recognition.<\/p>\n\n\n\n<p>Having a personal brand is a key ingredient in the recipe for success. When you build a personal brand that\u2019s associated with your top skills or expertise, you let it do the talking for you.<\/p>\n\n\n\n<p>So what elements come into play when we talk about a personal brand? How can you ensure your brand accurately reflects your expertise and personality? And how do you put it to work?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is a personal brand?<\/h2>\n\n\n\n<p>If we look at people like Richard Branson, Elon Musk, or Oprah Winfrey, the idea is pretty clear. Their names carry a certain weight not only because they\u2019re famous but because everything they do is a reflection of their vision and mission in life. They\u2019ve managed to build a whole network of strong, positive associations that make them truly unique and different from everyone else.<\/p>\n\n\n\n<p><strong>That\u2019s what a personal brand does<\/strong> \u2013 it celebrates and enhances your authenticity. It\u2019s a combination of your values, passions, and talents and how they are perceived by others.<\/p>\n\n\n\n<p>If you\u2019re not entirely sure whether you actually need a strong personal brand, here are a few examples of when having a personal brand can come in handy:  <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>When you\u2019re looking for a new job<\/li><li>When you want to make a career switch<\/li><li>When you\u2019re planning to branch out on your own<\/li><li>When you want to be more successful in your position<\/li><li>When you want to win more clients or generate more business<\/li><li>When you want to build a great network of like-minded professionals<\/li><li>When you want to earn industry recognition<\/li><\/ul>\n\n\n\n<p>To lay a strong foundation for a personal brand, you need to tap into your genuine, individual self and look at where your character and personality stems from. <\/p>\n\n\n\n<p>So take a pen and a piece of paper and let\u2019s do some soul-searching.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2021\/11\/iStock-518018940-1024x681.jpg\" alt=\"\" class=\"wp-image-30769\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What are the foundations of a personal brand?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Your values<\/h3>\n\n\n\n<p>Values are what we hold most important in life. It helps us think about our decisions and drives us in the right direction towards our goals.<br><br><meta charset=\"utf-8\">For example, a person&#8217;s values could be the following: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Family<\/li><li>Career Development<\/li><li>Personal Growth<\/li><\/ul>\n\n\n\n<p>But everyone is different, so take a moment to think about the situations or people that make you happy and jot down your ideas. There\u2019s no limit to the values you can include! <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Your passions<\/h3>\n\n\n\n<p><meta charset=\"utf-8\">Passions are the things you love to do. They\u2019re rewarding experiences that drive your personal and professional life. <\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2021\/11\/iStock-1198229233-2-1024x683.jpg\" alt=\"\" class=\"wp-image-30773\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>For example, someones&#8217; personal passions could be:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Family<\/li><li>Cooking<\/li><li>Travel<\/li><\/ul>\n\n\n\n<p>And professional passions are: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Writing<\/li><li>Technology<\/li><li>Building Brands<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<p><meta charset=\"utf-8\">Think about what you&#8217;re passionate about. Combined with your values, writing out your passions will provide a better insight into where you see yourself in the future, professionally and in your personal life. Having a strong personal brand will help you on your way to achieving these! <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Perception<\/h3>\n\n\n\n<p>This step is about engaging with friends, family, and peers to find out how they see you &#8211; how is your personal brand perceived through their eyes? <\/p>\n\n\n\n<p>You may think that your own perception of yourself is what really matters here, but creating a personal brand is all about how others see you and what they think you stand for.<\/p>\n\n\n\n<p>To be able to shift that perception you need to know what it is first!<\/p>\n\n\n\n<p>So ask people about what they believe your values are, what passions drive you and what skills and personality traits you have. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Future goals<\/h3>\n\n\n\n<p><meta charset=\"utf-8\">Where do you see yourself in 5 years&#8217; time? Yes, we all hate this question, but it does make you think about the future and your overall purpose. This is where your values, passions, and finding out more of your current personal brand come in. <meta charset=\"utf-8\">Take a moment to think about your ultimate goal in life and what your dream is. <\/p>\n\n\n\n<p><meta charset=\"utf-8\">As an example, let\u2019s say you work in sales at the moment but your dream is to actually open a coffee shop. How can your personal brand help you in this new endeavor? By giving you a massive boost in credibility!<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>If you concentrate all your efforts in building your personal brand as an expert of artisan coffee roasting, when you finally hand in your notice and throw yourself into this new project, you\u2019ll find yourself with more opportunities than you ever expected. To build up your personal brand, you could start by writing a personal blog on the art of making coffee and ensuring all your social media channels are in sync. Then move on to hosting a regular coffee tasting in your home and making connections with the best local baristas. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2021\/11\/tim-umphreys-Lmz2D7ZLhJM-unsplash-2-1024x683.jpg\" alt=\"\" class=\"wp-image-30776\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><strong>This is just the beginning<\/strong>. Even if your dream is not to become an artisan coffee shop owner, be encouraged to get out there and be seen &#8211; build your credibility and show everyone that you are passionate about what you do! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Develop your personal brand with these 7 top tips<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"> 1. Creativity &amp; personal branding<\/h3>\n\n\n\n<p>We often make the mistake of attributing creativity to certain professions such as designers, writers, or chefs. Although true, you don&#8217;t need to have this sort of background to be creative!<\/p>\n\n\n\n<p>Creativity is not only&nbsp;about <em>what<\/em>&nbsp;you do, it\u2019s also&nbsp;about <em>how<\/em>&nbsp;you do it.<\/p>\n\n\n\n<p>Creative people are usually perceived as assets. Everyone wants to work with a person who is brimming with unconventional ideas to get a job done. In many professional arenas \u201cgoing the extra mile\u201d is also considered creative \u2013 whatever it takes to achieve the goals!<\/p>\n\n\n\n<p>So the first step to shaping your personal brand is discovering the right platforms or mediums to showcase your creativity. <\/p>\n\n\n\n<p>Pick relevant samples of your work that enhance your best qualities and support your professional image, then develop your&nbsp;<strong>creative portfolio<\/strong>.&nbsp;Think big \u2013 you could write some case studies, take screenshots or pictures of your work or even shoot a video testimonial, whatever is a representation of YOU. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Be memorable<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>Think about the people that have left a long-lasting impression on you. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What was so special about them?<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Were they brilliant conversationalists? <\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Did their fashion style impress you? <\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Did they talk to you about something amazing they do in their free time \u2013 extreme hobbies or charitable work? <\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Maybe they just showed a particular interest in your work?<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2021\/11\/iStock-1151316013-1024x683.jpg\" alt=\"\" class=\"wp-image-30777\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><meta charset=\"utf-8\">To some people, it comes naturally, but this doesn&#8217;t mean that you can&#8217;t stand out too!<\/p>\n\n\n\n<p>One of the simplest ways to resonate with other people is by drawing on your passions and values. It\u2019s common knowledge that people tend to buy from people they like!<\/p>\n\n\n\n<p>So, when you meet new people, talk about your hobbies and interests to open up a broad and engaging conversation, this will help you become memorable. The more personable you are, the more likely you will stay in someone&#8217;s mind. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Consistency <\/h3>\n\n\n\n<p>It\u2019s a really simple one. Consistency helps build trust and people are generally more comfortable working with someone they can thoroughly rely on.<\/p>\n\n\n\n<p>There are many ways to incorporate consistency into what you do. <\/p>\n\n\n\n<p>For example, if you have a blog, publish regular posts. If you\u2019re active on social media, use online tools to push out content that\u2019s relevant to your field of expertise daily. If you\u2019re pursuing freelance gigs, deliver the same level and quality of work every time. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"752\" height=\"508\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2021\/11\/Screenshot-2021-11-04-at-12.37.34.png\" alt=\"\" class=\"wp-image-30779\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4. Credibility <\/h3>\n\n\n\n<p>No matter your profession, credibility is undoubtedly one of the pillars of your career success.<\/p>\n\n\n\n<p>Our credibility can be affected by anything we do online or offline, this could be an inappropriate joke or a rude comment for example that could have an impact on your personal brand image. <\/p>\n\n\n\n<p>One of the most effective techniques used to improve your credibility is to associate yourself with other, more established figures in your area.<\/p>\n\n\n\n<p>To do this you could form a creative partnership with someone by working on the same project or you could boost your visibility by creating content and publishing it on a credible website. You could also start building out your own website, which may make it easier to have a relationship with your target audience. <\/p>\n\n\n\n<p>Being associated with different brands and outlets on reputable websites by being mentioned in testimonials or logos can really help boost your credibility. Give it a try! <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Professional profile<\/h3>\n\n\n\n<p>Having a professional headshot or image is great when building your personal brand. By referring back to the consistency element we talked about, having the same headshot throughout your social media profiles, on emails, your personal website, and on any other online platform will help people recognise you and add to your overall credibility.<\/p>\n\n\n\n<p>Everything from the clothes you wear to your facial expression can influence people\u2019s perception of you. So don\u2019t turn a blind eye to this \u2013 invest in getting some professional photos!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"807\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2021\/11\/Screenshot-2021-11-04-at-15.43.46-1024x807.png\" alt=\"\" class=\"wp-image-30796\"\/><figcaption><meta charset=\"utf-8\"><em>Example of headshot photography <a href=\"https:\/\/www.peopleperhour.com\/freelancer\/video-photo-audio\/andrew-witt-freelance-photographer-nvwanv?ref=provider\">by PeoplePerHour Freelancer Andrew W <\/a><\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">6. Email signatures for personal branding<\/h3>\n\n\n\n<p><strong>An email signature is your business card in the online world.<\/strong><\/p>\n\n\n\n<p>A good email signature looks professional, has all the important information, and loads quickly on all browsers.<\/p>\n\n\n\n<p>If you don\u2019t know how to do this yourself, you can easily find someone on <a href=\"https:\/\/www.peopleperhour.com\/services\/email+signatures?exp=2&amp;ref=search\" target=\"_blank\" rel=\"noreferrer noopener\">PeoplePerHour <\/a>who will do it for you for a reasonable price. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Online presence<\/h3>\n\n\n\n<p>A personal website is an extension of you, so it has to look and feel professional to make the right impression.<\/p>\n\n\n\n<p>If you\u2019re serious about building a memorable and credible personal brand, having a stand-out website is a must! You can use the site to host your portfolio, share regular updates on your work and life and also sell your services. <\/p>\n\n\n\n<p>Several things that you need to take into consideration when crafting your own site are \u2013 professional images, compelling copy, great website design, and a strong \u201cAbout Me\u201d section.<\/p>\n\n\n\n<p><strong>Top tip:<\/strong> to win at Seach Engine Optimization (SEO), purchase a website domain that displays your full name rather than a nickname or company name! <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2021\/11\/iStock-1093290262-1024x683.jpg\" alt=\"\" class=\"wp-image-30795\"\/><\/figure>\n\n\n\n<p>We hope this guide has helped provide some more insight and given you the confidence boost you need to start building your personal brand &#8211; good luck! <\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div id=\"carousel-block_6183fa4f07288\" class=\"carousel wp-block-acf-carousel\">\n    <div class=\"carousel-title\">\n        <h3>Check out these offers that will help build your personal brand <\/h3>\n        <div class=\"carousel-arrows\">\n        <\/div>\n    <\/div>\n    <div class=\"carousel-items\">\n                    <div class=\"carousel-item\">\n                <a href=\"https:\/\/www.peopleperhour.com\/hourlie\/rewrite-your-cv-or-resume-in-48-hours-ats-optimised\/64648\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"216\" height=\"216\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2021\/11\/Screenshot-2021-11-04-at-15.32.36-216x216.png\" class=\"attachment-carousel-thumb size-carousel-thumb\" alt=\"\" \/>                    <h4>CV Writing<\/h4>\n                    <p><small>Rewrite your CV or Resume in 48 hours<\/small><\/p>\n                <\/a>\n            <\/div>\n                    <div class=\"carousel-item\">\n                <a href=\"https:\/\/www.peopleperhour.com\/hourlie\/manage-your-social-media-creating-content-and-updating-each-day\/143561\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"216\" height=\"216\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2021\/11\/Screenshot-2021-11-04-at-15.33.51-216x216.png\" class=\"attachment-carousel-thumb size-carousel-thumb\" alt=\"\" \/>                    <h4>Social Content<\/h4>\n                    <p><small>Manage your Social Media. \r\n\r\nCreate content and upload daily<\/small><\/p>\n                <\/a>\n            <\/div>\n                    <div class=\"carousel-item\">\n                <a href=\"https:\/\/www.peopleperhour.com\/hourlie\/proofread-and-copyedit-1-000-words-blog-book-website-etc\/73087\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"216\" height=\"216\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2021\/11\/Screenshot-2021-11-04-at-15.35.24-216x216.png\" class=\"attachment-carousel-thumb size-carousel-thumb\" alt=\"\" \/>                    <h4>Website Copywriting<\/h4>\n                    <p><small>Proofread and copyedit 1,000 Words.\r\n\r\nIncludes website copywriting, blogs, books and more<\/small><\/p>\n                <\/a>\n            <\/div>\n                    <div class=\"carousel-item\">\n                <a href=\"https:\/\/www.peopleperhour.com\/hourlie\/any-design-work-website-logo-banner-flyer-brochure\/638842\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"216\" height=\"216\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2021\/11\/Screenshot-2021-11-04-at-15.38.16-216x216.png\" class=\"attachment-carousel-thumb size-carousel-thumb\" alt=\"\" \/>                    <h4>Portfolio Web Design<\/h4>\n                    <p><small>Improve your portfolio. Get any design work completed. This includes websites, logo, banners, flyers and brochures. <\/small><\/p>\n                <\/a>\n            <\/div>\n                    <div class=\"carousel-item\">\n                <a href=\"https:\/\/www.peopleperhour.com\/hourlie\/design-your-html-coded-email-signature-with-social-media-links\/345463\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"216\" height=\"216\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2021\/11\/Screenshot-2021-11-04-at-15.41.17-216x216.png\" class=\"attachment-carousel-thumb size-carousel-thumb\" alt=\"\" \/>                    <h4>Email Signature <\/h4>\n                    <p><small>Design your html coded email signature with social media links<\/small><\/p>\n                <\/a>\n            <\/div>\n            <\/div>\n<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Start shaping your personal brand,&nbsp;so it can shape your future. Everyone has a personal brand, but not everyone knows how to use it to their own advantage. A good reputation can carry more weight than your experience and skills put together \u2013 people do business with people, not portfolios! If you take a strategic approach [&hellip;]<\/p>\n","protected":false},"featured_media":30537,"template":"","guides_categories":[427,406,433,426,430],"class_list":["post-30536","guides","type-guides","status-publish","has-post-thumbnail","hentry","guides_categories-branding","guides_categories-digital-marketing","guides_categories-freelancer-guides","guides_categories-marketing-branding-sales","guides_categories-social-media-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to build a personal brand - PeoplePerHour Discover<\/title>\n<meta name=\"description\" content=\"We all have a personal brand, but how do we use it effectively? 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