{"id":30408,"date":"2021-10-04T18:51:35","date_gmt":"2021-10-04T17:51:35","guid":{"rendered":"https:\/\/www.peopleperhour.com\/discover\/?post_type=guides&#038;p=30408"},"modified":"2021-11-04T16:35:23","modified_gmt":"2021-11-04T16:35:23","slug":"cost-efficient-tips-to-get-seo-right-for-small-businesses","status":"publish","type":"guides","link":"https:\/\/www.peopleperhour.com\/discover\/guides\/cost-efficient-tips-to-get-seo-right-for-small-businesses\/","title":{"rendered":"7 cost-efficient ways to improve your SEO"},"content":{"rendered":"\n<p>Growing a business isn\u2019t easy.\u00a0Roughly 20% of new businesses fail within the first two years.\u00a0And on top of everything else, there\u2019s SEO to think about. For most people, SEO sends a shiver down their spine.<\/p>\n\n\n\n<p>However, a strong SEO strategy can be the difference between your business failing or flourishing. Why? Because if you get it right, you can benefit from:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>More relevant traffic to your site<\/li><li>Higher ranking in search results<\/li><li>Increased brand awareness<\/li><\/ul>\n\n\n\n<p>Whether you&#8217;re a small business owner, or an overwhelmed marketing professional with a tight budget, we know you don\u2019t always have the time and resources to research everything there is to know about the latest SEO techniques. So in this guide, we\u2019ve compiled seven cost-efficient tips to help you get the SEO basics right for your small business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7 cost-effective tips for SEO<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Help Google find your content<\/h3>\n\n\n\n<p>The first thing you need to check is that Google can find and index your website. Sounds obvious, right? But if Google can\u2019t find your content, nobody else will find it in the search results.<\/p>\n\n\n\n<p>In Google, you can do a quick check by typing in your site\u2019s \u200cURL \u2013&nbsp;<strong>\u201csite:yourwebsite.com\u201d<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2021\/04\/sitepeopleperhour.com_.png\" alt=\"\" class=\"wp-image-30147\"\/><\/figure>\n\n\n\n<p>If you see results, you\u2019re in the index.<\/p>\n\n\n\n<p>If Google doesn\u2019t find any pages, then your site isn&#8217;t indexed.<\/p>\n\n\n\n<p>But don\u2019t despair. You can fix it by adding a\u00a0<strong>Sitemap<\/strong>\u00a0and a\u00a0<strong>Robots.txt<\/strong>\u00a0file:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A&nbsp;<strong>Robots.txt file<\/strong>&nbsp;tells search engines which parts of your site they can access. Here\u2019s Google\u2019s&nbsp;<a href=\"https:\/\/www.google.com\/robots.txt\">Robots.txt file<\/a>.<\/li><li>A&nbsp;<strong>Sitemap<\/strong>&nbsp;helps search engines crawl your site. It lists each URL for your website plus information on when it was last updated and how often it usually changes.<\/li><\/ul>\n\n\n\n<p><strong>Tip:<\/strong>&nbsp;If your website is on WordPress, you can use a plugin like Yoast SEO to generate your Sitemap and Robots files for you.<\/p>\n\n\n\n<p>Once you\u2019ve added those files, Google will be able to find your site and list your pages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Research your keywords&nbsp;<\/h3>\n\n\n\n<p>It\u2019s essential to know how potential customers are searching for businesses like yours so that you can create content that attracts them to your site. Finding these search terms is known as keyword research.<\/p>\n\n\n\n<p>You can start by jotting down a few search terms you\u2019d expect people to use for your business.&nbsp;<\/p>\n\n\n\n<p>For example, if you sold yarns, you\u2019d expect people to search for terms like yarn, knitting needles, crochet needles, silk yarn, double-knitting yarn, sock yarn, hand-dyed yarn, etc.<\/p>\n\n\n\n<p>These initial terms are called \u201cseed keywords\u201d \u2013 they are basic ideas (seeds) from which you can get even more terms (keywords).<\/p>\n\n\n\n<p>The good news is that there are many&nbsp;<a href=\"https:\/\/www.semrush.com\/blog\/12-free-keyword-research-tools\/\">free keyword research tools<\/a>&nbsp;to help you expand your list.&nbsp;<\/p>\n\n\n\n<p>For example, you could enter one of your seed keywords \u2013 e.g. \u201csock yarn\u201d \u2013 into the&nbsp;<a href=\"https:\/\/www.semrush.com\/analytics\/keywordmagic\/\">Keyword Magic Tool<\/a>&nbsp;and get a list of related keyword ideas:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-15-at-11.36.14.png\" alt=\"\" class=\"wp-image-30148\"\/><\/figure>\n\n\n\n<p>That\u2019s&nbsp;<strong>5,534<\/strong>&nbsp;keywords! Of course, you\u2019re not going to use all of them, but you can add the relevant ones to your list.<\/p>\n\n\n\n<p>One of the neat features of the tool is that you can group your keywords. For example, you could select the group \u201cBest\u201d from the side and get a list of 120 keywords containing \u201cbest + sock yarn\u201d, such as \u201cbest yarn for knitting socks\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-15-at-11.40.26.png\" alt=\"\" class=\"wp-image-30149\"\/><\/figure>\n\n\n\n<p>You can run this process for all your seed keywords to get a more topical and relevant list of keywords.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Analyse your competitors<\/h3>\n\n\n\n<p>One of the best things you can do when working on your SEO is to check and analyze your SERP (Search Engine Results Pages) competitors. (Your SERP competitors are those sites you\u2019re competing against in the search results).<\/p>\n\n\n\n<p>You have a long list of keywords, but you want to know if you have a shot\u200c at ranking\u200c \u200con\u200c \u200cthe\u200c \u200cfirst\u200c \u200cpage\u200c \u200cof\u200c \u200cGoogle. Here\u2019s how to check your potential keywords with SERP analysis.<\/p>\n\n\n\n<p>Enter your keyword \u2013 e.g. \u201cbest sock yarn\u201d \u2013 into the&nbsp;<a href=\"https:\/\/www.semrush.com\/analytics\/keywordoverview\/\">Keyword Overview Tool<\/a>&nbsp;and scroll down to the&nbsp;<strong>SERP Analysis<\/strong>&nbsp;section at the bottom of the page, where you can see the authority score, referring domains, backlinks, and search traffic of the Top 10 pages:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.peopleperhour.com\/discover\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-15-at-11.42.11.png\" alt=\"\" class=\"wp-image-30150\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Authority score (AS):<\/strong>&nbsp;Ideally, you want to see at least five pages with single-digit or low-teen AS in the Top 10, and at least one of those in the Top 3. Our SERP shows&nbsp;<strong>five out of 10<\/strong>&nbsp;with low scores, and&nbsp;<strong>two<\/strong>&nbsp;of them are in the&nbsp;<strong>Top 3<\/strong>.<\/li><li><strong>Referring domains:<\/strong>&nbsp;Ideally, you want to see SERPs where most pages rank with single-digit or low-teen referring domain counts. Our SERP shows&nbsp;<strong>seven out of 10<\/strong>&nbsp;<strong>pages<\/strong>&nbsp;like this.<\/li><\/ul>\n\n\n\n<p>So, looking at these results shows us we have an opportunity to rank for our chosen keyword. You can repeat this competitor analysis for each keyword.<\/p>\n\n\n\n<p>On the other hand, your analysis might show that all your competitors have a high authority score, and that ranking above them would be extremely difficult. In which case, you may want to focus the time and resources you had earmarked for SEO on paid advertising, such as Google Ads or Facebook Ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Create better content<\/h3>\n\n\n\n<p>Here are three ways to make sure you create better content than your competitors:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1)&nbsp; Identify content type and&nbsp;format<\/h4>\n\n\n\n<p>You can check what type of content and format you need to create by looking at the SERP again. In our example, you can see the page titles and URL strings show that there\u2019s a mixture of blog posts and product category pages. When this happens, go with the predominant type, which in our example is&nbsp;<strong>blog review posts<\/strong>.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2) Focus on content quality<\/h4>\n\n\n\n<p>RankBrain \u2013 Google\u2019s AI search algorithm \u2013 wants easy-to-read, helpful, and comprehensive content. That makes sense because Google wants to provide the best answers to users\u2019 search queries.&nbsp;<\/p>\n\n\n\n<p>Writing better content to meet that criteria may mean you have to write longer content to explain a topic thoroughly. But in some cases, a short piece of content will suffice as long as it answers the search query.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3) Structure your content&nbsp;<\/h4>\n\n\n\n<p>Follow these steps to make your content more readable:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Craft a winning headline<\/strong>&nbsp;\u2013 make sure your content delivers what your headline promises.&nbsp;<\/li><li><strong>Start with a short intro<\/strong>&nbsp;\u2013 get to the point and explain what your readers can expect.<\/li><li><strong>Use subheadings<\/strong>&nbsp;\u2013 think of them as signposts to guide readers through your content.&nbsp;<\/li><li><strong>Write in short paragraphs<\/strong>&nbsp;\u2013 use 2-3 sentence paragraphs to keep visitors engaged.&nbsp;<\/li><li><strong>Use bullets and numbered lists<\/strong>&nbsp;\u2013 convey large amounts of information in a concise form.<\/li><li><strong>Add visuals \u2013&nbsp;<\/strong>use relevant images, videos, screenshots, and diagrams to enhance your content. The&nbsp;<a href=\"https:\/\/www.nngroup.com\/articles\/photos-as-web-content\/\">Nielsen Research Group<\/a>&nbsp;says:<\/li><\/ul>\n\n\n\n<p><em>\u201cUsers pay attention to information-carrying images that show content that\u2019s relevant to the task at hand. And users ignore purely decorative images that don\u2019t add real content to the page.\u201d<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Promote your content<\/h3>\n\n\n\n<p>Now that you\u2019ve written some great content, you need to promote it to the right audience that ultimately wants to share it with their network.<\/p>\n\n\n\n<p>Here are three ways to promote your content:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1)&nbsp; Email marketing<\/h4>\n\n\n\n<p>Email marketing remains powerful and cost-effective, with&nbsp;<a href=\"https:\/\/dma.org.uk\/uploads\/misc\/marketers-email-tracker-2019.pdf\">research showing an ROI of 4100%<\/a>. If you\u2019ve built a list of email subscribers, you can contact them when you publish new content and ask them to share it with their community.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2) Social media marketing<\/h4>\n\n\n\n<p>Sharing your content on social media is still a great way to increase visibility, and ultimately \u200ctraffic\u200c \u200cand\u200c \u200cshares. But rather than \u201cspray and pray,\u201d you need to have a sound strategy in place. That means you\u2019ll need to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Select the most\u200c relevant \u200c social \u200cnetworks\u200c \u200cfor\u200c \u200cyour\u200c \u200cblog, rather than trying to post on every network.<\/li><li>Engage directly with people on those platforms, including other brands and influencers. Build relationships.<\/li><li>Participate in social communities and forums suited to your niche so that you can get involved in conversations and establish your authority.&nbsp;<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">3) Influencer marketing<\/h4>\n\n\n\n<p>Influencer marketing is the process of using social media influencers to promote your content to their audience. Influencers usually have thousands of social media followers, so they can reach more of your target audience than you could by yourself.<\/p>\n\n\n\n<p>Depending on the influencer, you may have to compensate them for promoting your content. But many influencers in your network will happily share your content with their audience for free, especially if your content mentions them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Local SEO&nbsp;<\/h3>\n\n\n\n<p>If your small business has a physical location like a shop or cafe, or a local service, such as a dentist, then you can implement a couple of local SEO strategies to help your business get found.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1) Off-page:&nbsp;<\/h4>\n\n\n\n<p>Start by listing your business on Google My Business (GMB) to connect with potential customers. It\u2019s a free platform that lets you feature your business and key information, including customer reviews and contact information, in Google Search and Maps. Google recommends you&nbsp;<a href=\"https:\/\/www.google.com\/intl\/en_uk\/business\/resources\/improve-your-profile\/optimise-google-my-business-listing\/\">optimize your GMB profile<\/a>&nbsp;as follows:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Provide as much information as possible \u2013 especially your business name, address, and phone number (NAP).<\/li><li>Make it easy for users to contact you \u2013 via phone and instant messaging.<\/li><li>Update and improve your profile regularly \u2013 add your latest photos, posts, and reviews.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">2) On-page:<\/h4>\n\n\n\n<p>Once you\u2019ve optimized your GMB profile, you can focus on your website by including the following items on relevant pages:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Google My Business map.<\/li><li>The location name in the title tag, URL, and the content.<\/li><li>NAP \u2013 name, address, and phone number \u2013 plus opening hours.&nbsp;<\/li><li>Client reviews and testimonials.<\/li><li>A short overview of the location.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7. Hire an SEO freelancer<\/h3>\n\n\n\n<p>SEO can be time-consuming, especially if you are completely new to it and need to spend hours researching. A common mistake is trying to do everything yourself, which takes you away from what you\u2019re good at.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re not sure how to implement any of these small business SEO tips, you can hire an SEO freelancer from the&nbsp;<a href=\"https:\/\/www.peopleperhour.com\/\">PeoplePerHour<\/a>&nbsp;platform at very reasonable rates. Here are three examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>If you\u2019re using a popular CMS like WordPress, you could hire this top-rated guy to&nbsp;<a href=\"https:\/\/www.peopleperhour.com\/hourlie\/optimise-the-hell-out-of-your-wordpress-seo\/22296\">\u201cOptimise the hell out of your WordPress SEO\u201d<\/a>&nbsp;for a fixed fee of $170.&nbsp;<\/li><li>If you only need a few minor changes, you could hire this freelancer to&nbsp;<a href=\"https:\/\/www.peopleperhour.com\/hourlie\/provide-30-mins-of-fixes-maintenance-to-wordpress-website\/128821\">\u201cProvide 30 mins of fixes &amp; maintenance to WordPress website\u201d<\/a>&nbsp;for $15.<\/li><li>If you need to get your website indexed, you could hire this freelancer to&nbsp;<a href=\"https:\/\/www.peopleperhour.com\/hourlie\/submit-your-website-to-all-major-search-engines\/71042\">\u201cSubmit your website to all major search engines\u201d<\/a>&nbsp;for $15.<\/li><\/ul>\n\n\n\n<p>So, you don\u2019t have to do everything yourself. Focus on what you\u2019re good at, and hire an experienced freelancer to help with SEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>\n\n\n\n<p>SEO doesn\u2019t have to be complicated. By following these practical SEO tips, you can put your business ahead of the competition. And if you\u2019re struggling to implement them, consider hiring an SEO freelancer to give you a hand.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Growing a business isn\u2019t easy.\u00a0Roughly 20% of new businesses fail within the first two years.\u00a0And on top of everything else, there\u2019s SEO to think about. For most people, SEO sends a shiver down their spine. However, a strong SEO strategy can be the difference between your business failing or flourishing. Why? Because if you get [&hellip;]<\/p>\n","protected":false},"featured_media":30409,"template":"","guides_categories":[409,395,406,408],"class_list":["post-30408","guides","type-guides","status-publish","has-post-thumbnail","hentry","guides_categories-content-marketing","guides_categories-content-writing","guides_categories-digital-marketing","guides_categories-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7 cost-efficient ways to improve your SEO - PeoplePerHour Discover<\/title>\n<meta name=\"description\" content=\"What is a good SEO strategy that won&#039;t break the bank? This guide will help your business fly up the search rankings and stay within budget.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.peopleperhour.com\/discover\/guides\/cost-efficient-tips-to-get-seo-right-for-small-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 cost-efficient ways to improve your SEO\" \/>\n<meta property=\"og:description\" content=\"What is a good SEO strategy that won&#039;t break the bank? 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