Social Media Content is the secret weapon in your efforts to win online. Every day, tons of social media content is published at social platforms. But the question is, what to do to ensure that you will reach the right audience?
Are you a brand that’s going to debut on social media very soon? Or are you someone who’s already there, but not performing well? Let’s be honest; the reason why you’re here is that you’re either one or the other. And not just you, almost everybody using social media today belongs to one of these categories. After all, social media has the largest audience and is free to reach tool for anybody and everybody. But how do you stand out as a brand?
The key is to create enriching social media content to boost content marketing. And here’s how you can do the same:
Social Media Content Tip#1 – Opt for high-quality pictures
Almost all of us remember the picture that caught our eye months back. But how many of us remember the 300-word long post that was equally likeable? That said, visual content is easier to process information. Not only that, it’s one such type of content that’s highly liked and shared across social media platforms. To win on your content marketing efforts, don’t skip this part, it can be a gamechanger.
Higher resolution images are a visual treat to the eyes and enrich your profile’s look and feel. So if you’re someone who is decent enough with the camera, then you’ve nothing to worry about. But if you’re not, remember that the hazy and slow to download photographs you currently use are only pushing your audience away.
And if you’re a brand of your own, it is very important to stick to a quality content strategy in order to provide the best type of content for your audience. You can either buy copyrights for images or hire a photographer. And trust me that the money you spend is always going to be less than the attraction you gain.
Social Media Content Tip#2 – Create user-generated content
84% of Millennials have some influence on their buying behaviour because of user-generated content. But then, what is user-generated content? As simple as it sounds, it is any content that is related to the user. User’s original posts, contest entries, product reviews or customer testimonials are some examples. Never forget that each visitor is a content creator.
It is also the type of social media content that the audience has already accepted and loved. Many companies follow the same concept. For instance, they re-post, share or retweet the best-of-the-user-generated content. And then, give credits to the original curator while featuring it.
With brands that focus on the user’s experience, this is the best form of content today. After all, it allows real users to tell real stories in association with the brand, hence adding a lot of credibility to it.
Social Media Content Tip#3 – Balance is important
How many times do you use Google in a day? How many times have you asked for a suggestion on the internet? Chances are, almost every time you face an issue, your first instinct is to Google it. And because the demand is really high, the need for supply is prevalent.
“How-to videos” and tutorials are a major hit in the market by the same logic. From “How to do a smoky eye” to “How to travel to Ladakh”, you can create useful content on anything and everything you know. As a brand or an individual catered in a genre, the best content tip is to share the knowledge you’ve got. If you start providing what your audience wants, the value of your content marketing automatically increases.
Not only that, to look authentic to the audience and humanize their brand, one must also talk about themselves in their social media posts. This is called brand positioning and is an essential element in shaping up your presence. It is as important as your work. Mostly because people are going to relate to what you do only when they know who you are!
Social Media Content Tip#4 – Shoot videos and go live
CISCO’s reports suggest that 80% of all consumer internet traffic will consist of online videos by 2020. So for any scalable business, marketer or individual trying to establish themselves, video is definitely the key to success. It has also been noticed that people prefer video content four times more than any other form of content in social media.
While relying on videos to attract an audience is a great idea, opting for live video is greater. According to Facebook, people spend three times the amount of time watching a live video than watching a video that is not live. Basically, the user is not only attracted to the moving pixels, but also to the action in real time.
Much like gay weddings, live videos are the newest viral trend. A great example of a live video is to shoot backstage. It could be a tour of your office space or a sneak peek into team bonding activities. It could even be a video of you interacting with your followers to create relatable content.
Many brands have taken up live video to boost their social media engagement, and so should you! If you want to take away something from this tip, it is that generating social media content can happen only with the assistance of a mobile phone.
While the above-mentioned points are not a hard-and-fast rule-book, they are definitely some valuable content tips to keep in mind. Because they talk about the type of content that is not only enriching your feed but also attracting the customers.