The workforce landscape is truly unpredictable. We’re used to 9-5 jobs but now, everyone has the chance to work anywhere, any time and for anyone through online freelancing. If you want to take your business to the next level but you just don’t have enough time and resources, hiring a marketing freelancer can be a great option. Digital marketing can be daunting, mind-boggling and time-consuming but if you have at least one person to rely on who you can communicate with any time of the day or from anywhere in the world, you can relax a bit and focus on other aspects of your business.
Signs It’s Time to Hire a Marketing Freelancer
The main reason why you’ll want to hire a marketing freelancer is due to lack of time but there are other signs that will help you confirm if you really need a freelancer or not.
1. Your employees don’t have the expertise
You may have a lot of employees working on different tasks but sometimes, they don’t have that specific expertise you’re looking for, particularly in digital marketing. If you want to up your marketing efforts, you’ll need someone who is an expert with this industry and with your business niche.
2. Your team has a lot on their plate
You can have a team of marketers but sometimes, they already have a lot on their plates that they don’t have more time to work on other tasks. This can be stressful for them so if you think they have too much to do, it’s the best time to lessen their burden and find a marketing freelancer who can help them achieve your marketing goals.
3. Your business is losing out on opportunities
If you can’t catch up on the competition, getting more and more customer complaints and losing out on many opportunities, it is time to consider hiring freelancers who can help you stay ahead of the competition and improve your business using their expertise, hard work and extensive experience in marketing.
How to Find the Perfect Marketing Freelancer for your Business
You can find freelancers from many different online job platforms. Nonetheless, you can also search on social media sites like Facebook and LinkedIn as well as outsourcing sites like Craigslist. Wherever you choose to search for freelancers, these tips can help you find the perfect one.
1. Be Specific about The Skills You Need
Don’t just say you’re looking for a digital marketer because there are lots of them on any website. If you want to find the one that suits your business needs, be very specific as to what skills you need and what you want to achieve.
2. Narrow your Search
You’ll surely have too many options when you look for a freelance marketer. Hence, narrow your search by using filters and adding more specific criteria. You may select an advanced experience level if you really want the best of the best.
3. Narrow your Search Even More
If you still can’t find what you are looking for, you can provide more criteria and make the most of the filter on the search results page. You can select a specific location, like Technical SEO in Los Angeles, or a level of English proficiency to make your search even more refined.
What a Freelance Marketer Can Do for you
Traffic analytics is important for any business and this is the one thing freelance marketers are good at. In digital marketing, you need to measure everything and a freelance marketer can collect intelligent data that will help you assess the progress of your business and what you need to focus on for increased sales and revenue.
2. Content Marketing and SEO
From billboards to articles to websites, content marketing is everywhere. It’s one of the most skills freelancers have that you can really make good use of. Most freelance marketers can create great copy that engages and drives customers into buying your products or services. Also, optimizing your website is necessary to get high ranks on Google. If this sounds new to you, your freelance marketer will take care of all SEO matters for you.
3. Email Marketing
On-boarding emails, newsletters, outreach messages, and product updates can all help you reach out to customers quickly and easily. With great copywriting skills and good email marketing practices, your freelancer can provide you with a successful email marketing campaign.