Social Media Optimisation – Everything You Should Know

Social media optimisation, along with a strategy, can make or break a brand. It’s a reflection of the brand's values, ethics, tone, products, services, and everything in between.

What is Social Media Optimisation?

Neglecting social media optimisation has led to the failure of several brands. An optimisation plan requires a keen focus on two vital search engines; you have to optimise for different social networks and their function on the Google search engine.

What can it do for an organisation?

  • Increase awareness of new products
  • Bring services into the limelight
  • Minimise negative news
  • Build a connection with consumers

Benefits of Social Media

There are amazing and worthwhile benefits of social media optimisation for enterprises and brands. Some of these benefits include:

  • Brand Awareness
  • Reputation management
  • Cost-effectiveness
  • Website traffic
  • Evaluation
  • Customer interaction
  • Target audience
  • Brand loyalty

Rules for Social Media Optimisation

Social media optimisation now forms the heart of marketing departments. SMO strategy, SMO marketing, and search engine optimisation have become the top priorities for all brands.

Social Media integration into Website

The site architecture should include direct web links to social media channels from your website. Ensure your social profiles link back to the website. Link individual blog posts with social media sharing buttons. 50% of search queries are four words or longer.

The Key to SMO Consistency

Search engines favour social media profiles with accessible complete information. This generates a more professional cohesive encounter. Companies that published 16+ blog posts per month got about 4.5 times more leads. Compared, to those that published between 0 – 4 monthly posts.

SEO keywords Alignment

Keywords can help maximize a brand’s social media exposure and showcase search media optimisation at its finest. Using keywords or phrases effectively in your social media, will aid it to rank better in keyword searches on Google along with the social network search.

Social Aspect of Social Media

The definition of social media clearly states the obvious; being ‘social’. Brands often think that social media is a one-time setting that works automatically. They forget that the purpose of these platforms is to strengthen consumer relationships. One of the most active social media optimisation tips is to engage, communicate, and participate in conversations with the audience.

The Role of Inbound Links

Inbound links are used as a barometer of success for all websites. Such tips can generate a lot of positive feedback. A social media optimisation plan is a gift in the world of brand strategy.

Boosting Posts with AI

Social media platforms demand evolution, and they are constantly changing algorithms to promote paid posts that are relevant to users. Boosting every post may not be the most effective investment strategy. With machine learning, they are now able to predict the performance of posts. Every company should make the most use of all available social media optimisation tools.

Advantages and Disadvantages of Social Media


  • Increased audience reach
  • Connecting directly with your audience
  • Producing organic content
  • Obtaining paid advertising services
  • Strong brand building foundation
  • Enhanced traffic to your website
  • Performance evaluation
  • Free and user-friendly
  • Viral content creation
  • Valuable market insights


  • Ample of negative feedback
  • Campaign spending can escalate quickly
  • Results can take a lot of time


Empowering a brand’s SMO strategy can be easily achieved with a vast array of data available. Standing out from the competition requires a strong social media optimisation strategy, plan, and search media optimisation. These will inevitably lead brands to a bright new future and abundant success.

Manan Ghadawala
Founder of 21Twelve Interactive which is one of the best mobile app development company in India and the USA. He is an idealistic leader with a lively management style and thrives raising the company’s growth with his talents. He is an astounding business professional with astonishing knowledge and applies artful tactics to reach those imaginary skies for his clients. His company is also recognized by the Top Mobile App Development Companies.
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1 Comment
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Rahul Mohanto
Rahul Mohanto
22 Jul 2019

Thanks for the post. Have created a new website and I’m sure this post surely going to help me a lot in building my website further. Have a good one!

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