Freelancer Story: “Interrogate The Brief”

Meet Naomi, a PR, Marketing and Communications professional specialising in creative content and copywriting, able to deliver high quality, engaging content suited to a wide variety of audiences. 

Tell us a bit about yourself. How did you get into freelancing?

I first dabbled in freelancing when I had just left Uni after my first degree – I was writing about antiques for an auctioneer company. I got into freelancing full-time mainly because I wanted to try a different way of working. I’ve worked in full-time, predominantly office-based roles before and loved it, but when the opportunity arose to try something a little different, I thought it was a great opportunity for an adventure!

What was your previous job before deciding to go freelance?

I was a Marketing Executive for a nautical company; before that, I was a Digital Marketing & PR Exec at a boutique ad agency.

Freelancer Story: "Interrogate The Brief" from guest blogger Naomi

How did you come across PPH?

I was searching for platforms that made it simpler to get in touch with potential clients. I initially tried a few different options, but found I liked PPH the best. I really liked the ‘Hourlie’ system, because it seems so straightforward for both clients and customers! Everyone knows very clearly what is expected and what will be delivered, and the timeframe for both.

What was your first job like on PPH?

I was writing reviews and articles for a movie recommendation website. It was great fun, particularly because I was writing about a subject I know and love (film) but also because there was a research element to it – and I really love researching.

What is a typical day like for you?

I get up pretty early; 6am or even earlier. If you’re working with clients in different time zones, as sometimes happens, it’s a good idea to check in outside of your own ‘regular’ hours; I also like to just make sure I get a jump on the day before the rest of the world wakes up! I attend to any urgent e-mails right away, have a cup of coffee, and get to work on my first task. Sometimes I’ll have listed these out the night before – particularly for ongoing projects. If an hourlie or a query for work comes in I respond pretty quickly and plot out what needs to be done in the allocated timeframe and get to work. For urgent projects I might have a very limited timeframe to get things done – so I like to keep as organised as possible.

Freelancer Story: "Interrogate The Brief" from guest blogger Naomi

How does freelancing compare to a 9-5?

The most crucial difference is the level of responsibility. As part of a larger company, you are likely to have responsibilities, of course – but as a freelancer, the buck stops with you, completely. You are responsible for what work you generate, responsible for delivering it on time and to brief, responsible for maintaining client relationships and building new ones.

What benefits have you found by using PPH?

Aside from the ability to build a portfolio and access to a big database of other freelancers for collaboration and lots of clients seeking your skills, I really like PPH’s simple invoice process. It is very practically-led, and it helps things to flow smoothly while allowing you to keep track of your earnings.

What does your future hold? Where would you like to take this?

Ultimately, I’d like to continue building professional relationships and doing great work. I really love the freedom PPH gives you to choose the level of work which suits your own professional goals.

What are your top 5 tips for freelancers who are new to PPH?

Freelancing is a steep learning curve – but absolutely worth it. Listen to what works for other freelancers, but find your own path. There’s something tremendously liberating about knowing you are completely responsible for your own career, but it can be intimidating starting out. Bid on things you can do – and learn how the site works. You encourage good feedback by being good at your job, which is something you can’t fake. If you don’t have a portfolio, it is worth building one; that’s your chance to showcase what you can do. Be prompt with delivering work, and over-deliver, don’t over-promise.

Freelancer Story: "Interrogate The Brief" from guest blogger Naomi

What are your top 5 tips?

My Top 5 tips would be:

  • Interrogate the brief!
  • Communication is key – make sure you’re on the same page as the client.
  • Check out your workspace – is it conducive with creativity?
  • Organise your working hours – it will stop you getting stressed and help avoid burn-out.
  • Know what works for you. If you prefer working around other people, there are collaborative workspaces you can rent out, or even going to a coffee shop for a couple of hours will stop you from going stir crazy at home. If you prefer to work in solitude, find that quiet space, put the kettle on and set up camp!

What web browser do you use?

I use Google Chrome on my PC and Safari on my Apple device.

If you were an animal, which one would you be and why?

I’m straying into the realms of fiction here I know, but I’d like to say a unicorn – honestly, who doesn’t want to be a unicorn?  If I have to be more realistic, I’d be a duck. Maybe not the most glamorous of options, but they’re friendly and seem like optimistic little critters who take everything in their stride. Plus, they love the water – something we definitely have in common!

What do you think of Naomi’s story? Please leave messages of support for Naomi in our comments box below!
If you’d like us to feature your story, please contact us at


Naomi - Guest blogger


London, UK

PR, Marketing and Communications services



Kelly Jane
Kelly Jane
Kelly is PeoplePerHour marketing expert. She has a wealth of experience in digital and social media marketing. As a freelancer, she has been committed in helping small businesses grow by offering them agile and result-driven marketing services.
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I’m happy to know that Naomi is loving the freelancing field because I’m a full-time freelancer and i work as a content writer, the challenges are many, but once you find the right clients, then you fly high.

Why not share few tips on how do you find new clients?

Rohith Varma
Rohith Varma

thanks for the great information, keep on doing the good work
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