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Direct Marketing Recency Frequency and Monetary Analysis in SPSS & Excel
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5 days
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Instantly
What you get with this Offer
RFM modeling will gain you deeper insight into your customer’s behavior, whether it is in retail, e-commerce, distribution, or other commercial industries. Even charities can apply this model to improve interactivity with donors. All Analysis will be done using IBM SPSS, Excel.
Direct Marketing Recency more...
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