Voice and tone guide with sample copy for e-commerce site
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Description
Experience Level: Intermediate
Information for the blog/website: Online bag store
Industry: Lifestyle/Fashion
Tone: Other
Outline & Structure:
Background
We are a new e-commerce business that is looking to create a voice and tone guide for creation of content for our website. The Yahoo! Style Guide (https://shopping.yahoo.com/9780312569846-yahoo-style-guide/) is used as our style guide and this voice and tone guide needs to be developed to complement this.
We have already had some branding work done for the website development that covers aspects of brand personality although this may need some additional development.
Job Spec
The voice and tone guide should provide guidance and examples for the various types of content used across the site. The Mailchimp Voice & Tone guide (http://voiceandtone.com) is a useful reference, although we have less content types that will require more detail. The types of content that need to be covered are:
* Product details (Multiple aspects - description, short description, feature overview)
* Landing pages
* Blog posts
* Customer email
* Social Media
In addition to the guide we would like a one example for each of these types of content ready to use on the website.
Additional Info
The product and landing pages are all about selling so experience with e-commerce is essential.
Prior experience in creating tone & voice or style guides is not essential but you must have at least worked with them.
We will be selling bags any experience with fashion copywriting/marketing would be excellent.
Extra notes:
Industry: Lifestyle/Fashion
Tone: Other
Outline & Structure:
Background
We are a new e-commerce business that is looking to create a voice and tone guide for creation of content for our website. The Yahoo! Style Guide (https://shopping.yahoo.com/9780312569846-yahoo-style-guide/) is used as our style guide and this voice and tone guide needs to be developed to complement this.
We have already had some branding work done for the website development that covers aspects of brand personality although this may need some additional development.
Job Spec
The voice and tone guide should provide guidance and examples for the various types of content used across the site. The Mailchimp Voice & Tone guide (http://voiceandtone.com) is a useful reference, although we have less content types that will require more detail. The types of content that need to be covered are:
* Product details (Multiple aspects - description, short description, feature overview)
* Landing pages
* Blog posts
* Customer email
* Social Media
In addition to the guide we would like a one example for each of these types of content ready to use on the website.
Additional Info
The product and landing pages are all about selling so experience with e-commerce is essential.
Prior experience in creating tone & voice or style guides is not essential but you must have at least worked with them.
We will be selling bags any experience with fashion copywriting/marketing would be excellent.
Extra notes:
Andrew J.
100% (5)Projects Completed
6
Freelancers worked with
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Projects awarded
38%
Last project
15 Dec 2017
United Kingdom
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