Turn a predictive marketing analytics tool into an application
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- Posted:
- Proposals: 4
- Remote
- #919341
- Expired
Description
Experience Level: Intermediate
Estimated project duration: Not sure
I've developed the fundamental elements of a predictive tool in Excel that links marketing activities and budgets to leads and revenue. I'd like to turn this into an application. Elements that
I need to develop further during the process are:
1. More sophistication around modelling the impact of content, PR and events on organic and direct website traffic
2. Ability to quickly extend the forecast out to 18/24 months
3. Ability to factor in time to close i.e. delay between lead and first revenues
4. Link into Google Analytics for pulling in last few months data, tracking of actuals and refinement of future forecasts
Usability
1. Ability to easily create and save different scenarios without having to remember to 'save as' rather than 'save'
2. Improve the inputs interface
3. Hide and protect the calculations engine
4. Quick selection of revenue model e.g. fee income vs. interest.
I need to develop further during the process are:
1. More sophistication around modelling the impact of content, PR and events on organic and direct website traffic
2. Ability to quickly extend the forecast out to 18/24 months
3. Ability to factor in time to close i.e. delay between lead and first revenues
4. Link into Google Analytics for pulling in last few months data, tracking of actuals and refinement of future forecasts
Usability
1. Ability to easily create and save different scenarios without having to remember to 'save as' rather than 'save'
2. Improve the inputs interface
3. Hide and protect the calculations engine
4. Quick selection of revenue model e.g. fee income vs. interest.
Neil E.
100% (1)Projects Completed
2
Freelancers worked with
2
Projects awarded
33%
Last project
5 Jul 2016
United Kingdom
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