SEO Trial

We are looking at an SEO trial for one of our websites. The work is currently done inhouse by non IT staff. The company is looking to have an initial trial on 1 of its websites and initially target 2-3 keywords/product catagories which can be monitored. Depending on the cost/success ratio this trial can be expanded across 3 websites and across all products. The company currently uses google adwords and is looking at enhancing this with organic natural lisitings in addition not instead of adwords