Regular Twitter/Facebook content writer for luxury brand
- or -
Post a project like this3506
£12/hr(approx. $15/hr)
- Posted:
- Proposals: 4
- Remote
- #554109
- Awarded
Description
Experience Level: Intermediate
I work with a number of clients, predominantly in the lifestyle sector (hotels, restaurants, retailers, fashion etc), for which I provide a broad spectrum of online marketing services.
I am looking to trial a writer to add to my content team as a regular writer for tweets and Facebook posts for a high-end luxury brand (think Jo Malone, Aubin & Wills etc). I need someone who is adept at curating and creating excellent quality content, which will engage, inform and convert potential customers. I need an exceptional writer, who is able to quickly get under the skin of this brand, and emulate their voice to reach a particular audience.
This brand produces high-quality perfume, and the social media channels are used to bring to life a lifestyle that reflects the brands key customer target. A few writers have struggled with this particular job as getting their tone exactly right is tricky. You need to know the difference between a Ferrari and a vintage 1987 Mercedes 500SL - a Ferrari being 'high-end luxe' which is considered tacky, the Mercedes is pure elegant class. We are looking for boutique luxury travel destinations, not 5* 'luxe' hotel chains. This is cigar smoking, brandy swilling, handmade, vintage chic. It is authentically classy, not where those that don't have money think is 'the place' to go, it's where those in the know actually go. It's arty interiors, handcrafted artisan products and catwalk fashion. You will use evocative and indulgent language to bring the passion for these things to life.
Your writing ability needs to be very high - clean, concise, poetic, humorous at times, but always classy. You need to posses an excellent grasp of grammar (no overuse of exclamation marks(!!!), overly lengthy suspension points (i.e..........), or meaningless hashtagging (#Thishashtagwontlinktoanyothercontentsowhybother) please!)
This brand requires a lot of imagery as this always performs better, so you will need to be prepared to source images, label them correctly so I can attach them to correct tweet during scheduling, and send via dropbox or other means.
At the moment, I will provide you with excel templates to write content onto, usually on a fortnightly basis per brand (3/4 brands per fortnight to start with). I am hoping to move to a more succinct system in the next few weeks which will mean you can write your content straight into a scheduler for approval by me and it won't need to be uploaded separately. Although this shouldn't take you anymore time (in fact probably less as you will simply attach the correct image, as opposed to labelling and sending), I want you to understand that this will be a requirement going forward.
Please provide me with links to any Twitter accounts you currently provide content for, plus any experience that you have of working with luxury brands.
For most of my writers I pay 25p per tweet, but due the nature of this brand I pay a hefty premium so you will receive 60p per tweet that I can use without amending. Please note that the hourly price quoted was just an estimation based on how many tweets I can produce for this brand in an hour, and the 60p price. I will only be paying for the usable tweets so if it takes you longer I will not be paying more than 60p per tweet. Likewise it could take you less time if you are particularly adept with this sort of brand so you could make more!
In the first instance you will need to do significant research. We have a alrage portfolio of stock images, editorials and copy for you to digest and use. You will also want to familiarise yourself with the ingredients used as discussing these is key. In addition you will be expected to source 2/3 of the tweets from external sources, as described above, to create the lifestyle for this brand.
I will need a test job (9 tweets) to be carried out in the next 24hrs, for which I will pay £5.50. Please only apply if you can fulfil this. I will of course provide much more detail, as well as account info to any freelancer who submits a proposal and meets my basic criteria. I am willing to trail any number of people who meet this basic criteria, so get applying and I will give you a shot to show me what you can do!
I look forward to hearing from you :)
Amy
I am looking to trial a writer to add to my content team as a regular writer for tweets and Facebook posts for a high-end luxury brand (think Jo Malone, Aubin & Wills etc). I need someone who is adept at curating and creating excellent quality content, which will engage, inform and convert potential customers. I need an exceptional writer, who is able to quickly get under the skin of this brand, and emulate their voice to reach a particular audience.
This brand produces high-quality perfume, and the social media channels are used to bring to life a lifestyle that reflects the brands key customer target. A few writers have struggled with this particular job as getting their tone exactly right is tricky. You need to know the difference between a Ferrari and a vintage 1987 Mercedes 500SL - a Ferrari being 'high-end luxe' which is considered tacky, the Mercedes is pure elegant class. We are looking for boutique luxury travel destinations, not 5* 'luxe' hotel chains. This is cigar smoking, brandy swilling, handmade, vintage chic. It is authentically classy, not where those that don't have money think is 'the place' to go, it's where those in the know actually go. It's arty interiors, handcrafted artisan products and catwalk fashion. You will use evocative and indulgent language to bring the passion for these things to life.
Your writing ability needs to be very high - clean, concise, poetic, humorous at times, but always classy. You need to posses an excellent grasp of grammar (no overuse of exclamation marks(!!!), overly lengthy suspension points (i.e..........), or meaningless hashtagging (#Thishashtagwontlinktoanyothercontentsowhybother) please!)
This brand requires a lot of imagery as this always performs better, so you will need to be prepared to source images, label them correctly so I can attach them to correct tweet during scheduling, and send via dropbox or other means.
At the moment, I will provide you with excel templates to write content onto, usually on a fortnightly basis per brand (3/4 brands per fortnight to start with). I am hoping to move to a more succinct system in the next few weeks which will mean you can write your content straight into a scheduler for approval by me and it won't need to be uploaded separately. Although this shouldn't take you anymore time (in fact probably less as you will simply attach the correct image, as opposed to labelling and sending), I want you to understand that this will be a requirement going forward.
Please provide me with links to any Twitter accounts you currently provide content for, plus any experience that you have of working with luxury brands.
For most of my writers I pay 25p per tweet, but due the nature of this brand I pay a hefty premium so you will receive 60p per tweet that I can use without amending. Please note that the hourly price quoted was just an estimation based on how many tweets I can produce for this brand in an hour, and the 60p price. I will only be paying for the usable tweets so if it takes you longer I will not be paying more than 60p per tweet. Likewise it could take you less time if you are particularly adept with this sort of brand so you could make more!
In the first instance you will need to do significant research. We have a alrage portfolio of stock images, editorials and copy for you to digest and use. You will also want to familiarise yourself with the ingredients used as discussing these is key. In addition you will be expected to source 2/3 of the tweets from external sources, as described above, to create the lifestyle for this brand.
I will need a test job (9 tweets) to be carried out in the next 24hrs, for which I will pay £5.50. Please only apply if you can fulfil this. I will of course provide much more detail, as well as account info to any freelancer who submits a proposal and meets my basic criteria. I am willing to trail any number of people who meet this basic criteria, so get applying and I will give you a shot to show me what you can do!
I look forward to hearing from you :)
Amy
Amy G.
100% (79)Projects Completed
52
Freelancers worked with
56
Projects awarded
52%
Last project
25 Nov 2014
United Kingdom
New Proposal
Login to your account and send a proposal now to get this project.
Log inClarification Board Ask a Question
-
There are no clarification messages.
We collect cookies to enable the proper functioning and security of our website, and to enhance your experience. By clicking on 'Accept All Cookies', you consent to the use of these cookies. You can change your 'Cookies Settings' at any time. For more information, please read ourCookie Policy
Cookie Settings
Accept All Cookies