Invitation to proposal for handling / advice on - marketing of mobile educational gam
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Post a project like this$20/hr
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- Proposals: 1
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- #614176
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Description
Experience Level: Intermediate
Task-1: We are building our first educational game on a freemium model that would cost us approx. £5K, from our research we believe it would take us 100K downloads (at 5% conversion ratio for paid apps) to achieve our break-even cost of at least 5K. We are targeting UK and Indian market to start with
Final aim is to have a portfolio of 50-100 apps in 2 years.
We are looking for a seasoned marketer to
1. Help us achieve return/breakeven cost of 5K in first 6 months
a. Explain in proposal (high level how this can be achieved)
2. Following on - for 2nd application help us achieve 5k profit minimum in 5 months
3. Following on - for 3nd application help us achieve 5k profit minimum in 4 months
4. And so on…..so in 6 months we have broken even i.e. 25K invested and 25K returned
5. We should at this point see some revenue from our existing 6 apps let’s say 10-15K
6. We use this revenue for growth more applications
a. You help us increase our revenue and market share with the right marketing advise and hands on work
(Above is obviously hypothetical, so we need advice on this) – if it is achievable or not?
We are looking for a freelancer or a small team to work with us for marketing of our already in production and upcoming educational games for mobile devices.
We need someone to provide us the following on part time / as required basis (obviously as a startup we cant do all, we need some time to guide us where is the time/money best spent)
• advise on pricing – UK and India
• advise of navigating to the UK and Indian market (appstores)
• future app launches / pre-launch campaigns
• paid marketing – if needed i.e. googleadwords, facebook ads (we have a landing page)
• SEO
• how to build targeting audience
• how to increase sales to them?
• help us on day to day basis doing the work itself as per above advise (might only be 1-2 hours a day)
o posting on facebook
o postings twitter
o contact relevant blogs for PR
o publish articles
o charity events
o advise on other marketing matters
o run contents etc. to increase branding etc.
Please submit your proposals with at following as bare minimum
• outline of your proposal i.e. how can you help us , we would at least like to see an outline of the marketing / strategy plan that you suggest
• number of hours that you propose need to be spent (keeping in mind, we are a startup and with limited budget)
• your availability for online meetings and how will the reporting be done
Thanks
Final aim is to have a portfolio of 50-100 apps in 2 years.
We are looking for a seasoned marketer to
1. Help us achieve return/breakeven cost of 5K in first 6 months
a. Explain in proposal (high level how this can be achieved)
2. Following on - for 2nd application help us achieve 5k profit minimum in 5 months
3. Following on - for 3nd application help us achieve 5k profit minimum in 4 months
4. And so on…..so in 6 months we have broken even i.e. 25K invested and 25K returned
5. We should at this point see some revenue from our existing 6 apps let’s say 10-15K
6. We use this revenue for growth more applications
a. You help us increase our revenue and market share with the right marketing advise and hands on work
(Above is obviously hypothetical, so we need advice on this) – if it is achievable or not?
We are looking for a freelancer or a small team to work with us for marketing of our already in production and upcoming educational games for mobile devices.
We need someone to provide us the following on part time / as required basis (obviously as a startup we cant do all, we need some time to guide us where is the time/money best spent)
• advise on pricing – UK and India
• advise of navigating to the UK and Indian market (appstores)
• future app launches / pre-launch campaigns
• paid marketing – if needed i.e. googleadwords, facebook ads (we have a landing page)
• SEO
• how to build targeting audience
• how to increase sales to them?
• help us on day to day basis doing the work itself as per above advise (might only be 1-2 hours a day)
o posting on facebook
o postings twitter
o contact relevant blogs for PR
o publish articles
o charity events
o advise on other marketing matters
o run contents etc. to increase branding etc.
Please submit your proposals with at following as bare minimum
• outline of your proposal i.e. how can you help us , we would at least like to see an outline of the marketing / strategy plan that you suggest
• number of hours that you propose need to be spent (keeping in mind, we are a startup and with limited budget)
• your availability for online meetings and how will the reporting be done
Thanks
Neha L.
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Last project
27 Apr 2024
India
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