Full Marketing and Advertising campaign/development for New Product being Launched
- or -
Post a project like this£25/hr(approx. $31/hr)
- Posted:
- Proposals: 3
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- #737533
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Description
Experience Level: Expert
Am looking for someone who is able to design a marketing campaign and develop advertising solutions for my latest product. This includes website optimising/content, email marketing, TV potentially, and also flyers/leaflets. Can't divulge too much due to confidentiality but a brief is as following. This is to be the inspiration of the campaign so is very important:
I have been suffering from hair-loss over the last few years. Initially it was just a case of thinning, but gradually the hairline receded and the once glorious head of hair that I once cherished had become a scarce memory. I was now as bald as Uncle Fester. Winter months would obviously hit me hard due to the chilling winds really lashing my bald head. Teasing/ribbing had gone to new levels and my loss of hair coincided with a loss of confidence. The last straw came when my old friend Nav informed me that she could see her reflection on my head, and proceeded to use me as a walking mirror. I had had enough.
I didn't want people to feel how I felt day in day out. I looked into various remedies and options available, and then invested my time and money into developing my own brand/solution. This has been a revelation. Whilst I still don't have my previous hairline, I have found that the product has had positive reviews and feedback from test studies in relation to thickening hair and prompting some growth.
I will explain further once a confidentiality agreement is signed. However this product is to be launched in the latter part of this year. Am looking for someone who has the abilities to really market this and drive the message home based on my story. A fellow bald man would potentially be perfect - due to the empathy and being able to relate to the product itself. However all experienced marketers are welcome - just need to keep true to the product and it's backstory. Do not want to be like these generic adverts and marketing that you see on tv.
Successful applicant will be picked based on experience as well as previous work.
Get in touch for more information.
I have been suffering from hair-loss over the last few years. Initially it was just a case of thinning, but gradually the hairline receded and the once glorious head of hair that I once cherished had become a scarce memory. I was now as bald as Uncle Fester. Winter months would obviously hit me hard due to the chilling winds really lashing my bald head. Teasing/ribbing had gone to new levels and my loss of hair coincided with a loss of confidence. The last straw came when my old friend Nav informed me that she could see her reflection on my head, and proceeded to use me as a walking mirror. I had had enough.
I didn't want people to feel how I felt day in day out. I looked into various remedies and options available, and then invested my time and money into developing my own brand/solution. This has been a revelation. Whilst I still don't have my previous hairline, I have found that the product has had positive reviews and feedback from test studies in relation to thickening hair and prompting some growth.
I will explain further once a confidentiality agreement is signed. However this product is to be launched in the latter part of this year. Am looking for someone who has the abilities to really market this and drive the message home based on my story. A fellow bald man would potentially be perfect - due to the empathy and being able to relate to the product itself. However all experienced marketers are welcome - just need to keep true to the product and it's backstory. Do not want to be like these generic adverts and marketing that you see on tv.
Successful applicant will be picked based on experience as well as previous work.
Get in touch for more information.
Raj B.
100% (5)Projects Completed
5
Freelancers worked with
4
Projects awarded
6%
Last project
15 Nov 2022
United Kingdom
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