Economy Energy Sales case study - super easy if you've worked for them in sales
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Description
Experience Level: Intermediate
Estimated project duration: 1 day or less
Hi,
I'd like someone to pop together a page or two on Economy Energy's sales model in the UK. Questions I'd like it to cover are:
1. What sales channels does Economy Energy use?
2. How many sales agents does Economy Energy employ? How many are their own staff vs. through agencies?
3. What does it typically cost them to acquire a customer?
4. How many customers have they acquired through these channels? NB they grew customer base 25,000 in the past 18 months, but they'd probably have acquired ~40,000 new customers, and lost ~15,000 through normal attrition/churn.
Many thanks!
Jane
I'd like someone to pop together a page or two on Economy Energy's sales model in the UK. Questions I'd like it to cover are:
1. What sales channels does Economy Energy use?
2. How many sales agents does Economy Energy employ? How many are their own staff vs. through agencies?
3. What does it typically cost them to acquire a customer?
4. How many customers have they acquired through these channels? NB they grew customer base 25,000 in the past 18 months, but they'd probably have acquired ~40,000 new customers, and lost ~15,000 through normal attrition/churn.
Many thanks!
Jane
Jane G.
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