Develop and execute pr strategy for launch of a new program in US market
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- #556571
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Description
Experience Level: Intermediate
Estimated project duration: 1 - 2 weeks
Automall Network, (automallnetwork.com) - Our Canadian company is launching our service in the US market. Having obtained lots of media attention in Canada and having had coverage as an evangelist, car buying expert on the consumer's side, we are ready to get the same message out to US media through public relations.
The auto business is full of negative stereotypes and activities. Most people hate the car buying process. There are many car buying solutions on the market, but all are simply lead generators for dealers and are paid by dealers. Their concern is not about getting the consumer the best price, although the purport that it is. They get paid for every contact lead that they refer to their preferred dealers.
We, on the other hand, are totally neutral and independent. We conduct independent market price research through trained professionals in the industry on every make and model of vehicle through mystery shopping and direct negotiations on behalf of our customers. We then sell this data as our "Best Price Reports" for only $75 to car buyers and lessees so they know the best prices we found in their market before going into the dealership. This eliminates the need the comparison shopping and helps them negotiate to their best price quickly and painlessly. For the convenience of those that don't want to do any negotiations, we offer our Full Concierge Service for $295 where we will negotiate the price of the new car, their trade in if they have one and extra fees.
It is time for someone who works for the consumer to bring honesty and transparency to the car business. We are looking for someone to get that message out and get us known. You will need to be completely familiar with our business and the benefits we bring to the consumer. You will need to brainstorm with us to develop the message and provide a plan to deliver it to the broadest audience on a market by market basis. Once approved, you will be expected to execute the plan and get us coverage.
Please provide a proposal and show us what you are capable of. Feel free to contact us for information and discussion if you need to before submitting a proposal.
The auto business is full of negative stereotypes and activities. Most people hate the car buying process. There are many car buying solutions on the market, but all are simply lead generators for dealers and are paid by dealers. Their concern is not about getting the consumer the best price, although the purport that it is. They get paid for every contact lead that they refer to their preferred dealers.
We, on the other hand, are totally neutral and independent. We conduct independent market price research through trained professionals in the industry on every make and model of vehicle through mystery shopping and direct negotiations on behalf of our customers. We then sell this data as our "Best Price Reports" for only $75 to car buyers and lessees so they know the best prices we found in their market before going into the dealership. This eliminates the need the comparison shopping and helps them negotiate to their best price quickly and painlessly. For the convenience of those that don't want to do any negotiations, we offer our Full Concierge Service for $295 where we will negotiate the price of the new car, their trade in if they have one and extra fees.
It is time for someone who works for the consumer to bring honesty and transparency to the car business. We are looking for someone to get that message out and get us known. You will need to be completely familiar with our business and the benefits we bring to the consumer. You will need to brainstorm with us to develop the message and provide a plan to deliver it to the broadest audience on a market by market basis. Once approved, you will be expected to execute the plan and get us coverage.
Please provide a proposal and show us what you are capable of. Feel free to contact us for information and discussion if you need to before submitting a proposal.
Viraf B.
0% (0)Projects Completed
3
Freelancers worked with
2
Projects awarded
60%
Last project
4 Mar 2015
Canada
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